Brand Manager

说明与要求

Company Overview

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

Reporting Structure

Reporting to Senior Manager, Brand Management and Brand Operations

Key Responsibilities and Accountabilities:

Responsible for the launch and go-to-market the marketing campaign(s) and roll-out in China
Be the in-market expert and work cross-functionally with all internal stakeholders to deliver on a comprehensive launch strategy
Formulate an integrated plan with clear roadmap to deliver on winning over our current guests as our primary target audience and lay the foundation needed to scale over time
Cross-functional work includes working with Creative, Digital & Social, Events, Regional brand & community, CRM, RBE, DBE, EC and Retail etc, lead the functional team on efficient communication cadence and drive progress of campaign/ initiative
Project manage specific marketing campaigns and initiatives from developing and managing project timeline, strategy formation, project status tracking, to budget management
Manage content trafficking of campaign assets
Partner with global brand team to bring global concept live and successful in China

Qualifications:

10+ years marketing experience in apparel retail industry, leading marketing campaigns and initiatives
Strong project management skills leading integrated marketing campaigns
Excellent communications skills that can liaise with multiple stakeholders while driving project progress
Strong leadership and ownership, open and positive mindset, who is solution seeker
Excellent written and speaking English and Chinese skills
Team player who can strongly connect with all functions
Detailed oriented and logical thinking, able to multi-projects
Outgoing, Sports lover and fun

Our “must haves”:

· Proven work ethic with utmost integrity

· Desire to excel and succeed

· Actively live and breathe the lululemon culture and lifestyle

· Self-awareness, with a desire for constant self-improvement (goal –oriented)

· Entrepreneurial spirit and an egoless nature

· Self-motivated, passionate, empathetic, approachable

· Outgoing, energetic, upbeat and Fun

lululemon