Brand Manager

Ubicació: China Mainland

Estat/Província/Ciutat: Shanghai

Ciutat: Shanghai

Unitat de negoci: Store Support Centre (SSC)

Description & Requirements

Company Overview

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

Reporting Structure

Reporting to Senior Manager, Brand Management and Brand Operations

Key Responsibilities and Accountabilities:

  • Responsible for the launch and go-to-market the marketing campaign(s) and roll-out in China
  • Be the in-market expert and work cross-functionally with all internal stakeholders to deliver on a comprehensive launch strategy
  • Formulate an integrated plan with clear roadmap to deliver on winning over our current guests as our primary target audience and lay the foundation needed to scale over time
  • Cross-functional work includes working with Creative, Digital & Social, Events, Regional brand & community, CRM, RBE, DBE, EC and Retail etc, lead the functional team on efficient communication cadence and drive progress of campaign/ initiative
  • Project manage specific marketing campaigns and initiatives from developing and managing project timeline, strategy formation, project status tracking, to budget management
  • Manage content trafficking of campaign assets
  • Partner with global brand team to bring global concept live and successful in China

Qualifications:

  • 10+ years marketing experience in apparel retail industry, leading marketing campaigns and initiatives
  • Strong project management skills leading integrated marketing campaigns
  • Excellent communications skills that can liaise with multiple stakeholders while driving project progress
  • Strong leadership and ownership, open and positive mindset, who is solution seeker 
  • Excellent written and speaking English and Chinese skills 
  • Team player who can strongly connect with all functions 
  • Detailed oriented and logical thinking, able to multi-projects 
  • Outgoing, Sports lover and fun

Our “must haves”:

·        Proven work ethic with utmost integrity

·        Desire to excel and succeed

·        Actively live and breathe the lululemon culture and lifestyle

·        Self-awareness, with a desire for constant self-improvement (goal –oriented)

·        Entrepreneurial spirit and an egoless nature

·        Self-motivated, passionate, empathetic, approachable

·        Outgoing, energetic, upbeat and Fun

Apply Now

Només es contactarà amb els candidats que s’estigui valorant. T’agraïm sincerament l’interès que has demostrat. lululemon és una empresa compromesa amb la igualtat d’oportunitats en l’àmbit laboral. Les decisions de contractar es prenen en funció dels mèrits i de les necessitats comercials, sense consideracions sobre raça, color de pell, creences, edat, sexe, gènere, orientació sexual, nacionalitat, religió, estat civil, afecció mèdica, discapacitat física o mental, servei militar, embaràs, naixement de fills i les afeccions mèdiques associades ni cap altra característica protegida per les normatives d’àmbit federal, estatal o provincial i la legislació local. S’oferirà allotjament raonable a les persones preseleccionades que tinguin alguna discapacitat. Aquesta política d’igualtat d’oportunitats en l’àmbit laboral és aplicable a totes les pràctiques relacionades amb les condicions de selecció i contractació, retribució, prestacions, disciplina, trasllats, rescissió i altres condicions generals d’ocupació. Tot i que la direcció és la principal responsable de vetllar per l’aplicació a lululemon de les políticas d’igualtat d’oportunitats en l’àmbit laboral, també tu ets responsable d’assegurar, amb el teu comportament personal, l’efectivitat de les polítiques.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.