Location: China Mainland
State/Province/City: Shanghai
City: Shanghai
Business Unit: Store Support Centre (SSC)
Brand Manager
Description & Requirements
Company Overview
lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.
Reporting Structure
Reporting to Senior Manager, Brand Management and Brand Operations
Key Responsibilities and Accountabilities:
- Responsible for the launch and go-to-market the marketing campaign(s) and roll-out in China
- Be the in-market expert and work cross-functionally with all internal stakeholders to deliver on a comprehensive launch strategy
- Formulate an integrated plan with clear roadmap to deliver on winning over our current guests as our primary target audience and lay the foundation needed to scale over time
- Cross-functional work includes working with Creative, Digital & Social, Events, Regional brand & community, CRM, RBE, DBE, EC and Retail etc, lead the functional team on efficient communication cadence and drive progress of campaign/ initiative
- Project manage specific marketing campaigns and initiatives from developing and managing project timeline, strategy formation, project status tracking, to budget management
- Manage content trafficking of campaign assets
- Partner with global brand team to bring global concept live and successful in China
Qualifications:
- 10+ years marketing experience in apparel retail industry, leading marketing campaigns and initiatives
- Strong project management skills leading integrated marketing campaigns
- Excellent communications skills that can liaise with multiple stakeholders while driving project progress
- Strong leadership and ownership, open and positive mindset, who is solution seeker
- Excellent written and speaking English and Chinese skills
- Team player who can strongly connect with all functions
- Detailed oriented and logical thinking, able to multi-projects
- Outgoing, Sports lover and fun
Our “must haves”:
· Proven work ethic with utmost integrity
· Desire to excel and succeed
· Actively live and breathe the lululemon culture and lifestyle
· Self-awareness, with a desire for constant self-improvement (goal –oriented)
· Entrepreneurial spirit and an egoless nature
· Self-motivated, passionate, empathetic, approachable
· Outgoing, energetic, upbeat and Fun
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.