地点: China Mainland
州/省/市: Shanghai
城市: Shanghai
业务单元: Store Support Centre (SSC)
地点: China Mainland
州/省/市: Shanghai
城市: Shanghai
业务单元: Store Support Centre (SSC)
lululemon’s purpose - to elevate the world by unleashing the full potential within every one of us - is as dynamic as the company’s history and current momentum.
Founded in Vancouver in 1998 with the intent of bringing technical athletic fabrics to yoga, lululemon’s first office was a product design studio by day turned yoga studio at night. What was then a very practical solution to paying the rent has ultimately come to define what differentiates lululemon. While lululemon is arguably credited with creating the athleisure wear category, what has made the company wildly successful has been its steadfast focus on empowering its stores to become community hubs for lululemon’s consumers (Guests) to live the Sweat life together, as well participate in lululemon sweaty activities.
The role will be based at lululemon’s China HQ in Shanghai, dedicated to the long-term development and growth of lululemon in China.
Reporting to Sr. Manager, Digital & Social Marketing Operation
The role will support to optimize and solid WeChat mini-program as lululemon another official platform: help to create meaningful online experience, delivery brand purpose, to introduce diversified products for multi-occasions, create seamless community relationships, and to drive new acquisition & incremental sales for mini program.
· Support to the execution for each campaign moment, always-on weekly new drop & community events with clear business objectives and strategies, based on understanding of guests’ behavior on-site and end-to-end path, from acquisition, engagement to purchase.
· Work closely with cross-functional stakeholders (product, E-commerce, technology team, retail, etc.) and agencies on both campaign and community projects, including:
· Oversee all aspects of mini-program day-to-day operations, and output performance analysis reports with guidance on media investment, assets production, product display, UI/UX, etc.
· 5 years+ working experience of DTC channel with 3-year+ project management experience of mini-program in big-scaled foreign companies or PM in mini-program leading agencies.
· Experience on WeChat Enterprise 0 to 1 foundation build up.
· Basic knowledge of mini-program technical development process
· Strong content management skill and good taste on visuals
· Good English & PPT skills
· Bachelor or above
· Proven work ethic with utmost integrity
· Desire to excel and succeed
· Actively live and breathe the lululemon culture and lifestyle
· Self-awareness, with a desire for constant self-improvement (goal –oriented)
· Entrepreneurial spirit and an egoless nature
· Self-motivated, passionate, empathetic, approachable
· Outgoing, energetic, upbeat and Fun
只有被纳入考量范围的申请人才会收到我们的联络。非常感谢您有意申请我们的职位。lululemon 是支持公平就业机会的雇主。雇佣决策基于价值和商业需求,与种族、肤色、信仰、年龄、生理性别、社会性别、性取向、国籍、宗教、婚姻状况、健康状况、身体或精神残疾、兵役、怀孕、分娩和相关医疗情况,或受联邦、州或省及地方法律和法令保护的任何其他因素无关。符合资格的残障人士可根据要求获得合理便利。“公平就业机会”政策适用于与招募、雇佣、报酬、福利、惩戒、转岗、终止雇佣相关的所有操作以及其他所有雇佣条款与条件。虽然管理层主要负责“公平就业机会”政策的实施,但员工也应通过个人行动负责确保政策的有效性。
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.