lululemon

Company Overview

lululemon’s purpose - to elevate the world by unleashing the full potential within every one of us - is as dynamic as the company’s history and current momentum. 

Founded in Vancouver in 1998 with the intent of bringing technical athletic fabrics to yoga, lululemon’s first office was a product design studio by day turned yoga studio at night.  What was then a very practical solution to paying the rent has ultimately come to define what differentiates lululemon.  While lululemon is arguably credited with creating the athleisure wear category, what has made the company wildly successful has been its steadfast focus on empowering its stores to become community hubs for lululemon’s consumers (Guests) to live the Sweat life together, as well participate in lululemon sweaty activities. 

The Role / Location

The role will be based at lululemon’s China HQ in Shanghai, dedicated to the long-term development and growth of lululemon in China. 

Reporting Structure

Reporting to Sr. Manager, Digital & Social Marketing Operation

Job Summary:

The role will support to optimize and solid WeChat mini-program as lululemon another official platform: help to create meaningful online experience, delivery brand purpose, to introduce diversified products for multi-occasions, create seamless community relationships, and to drive new acquisition & incremental sales for mini program.

 Key Responsibilities and Accountabilities:

·       Support to the execution for each campaign moment, always-on weekly new drop & community events with clear business objectives and strategies, based on understanding of guests’ behavior on-site and end-to-end path, from acquisition, engagement to purchase.

·       Work closely with cross-functional stakeholders (product, E-commerce, technology team, retail, etc.) and agencies on both campaign and community projects, including:

·       Oversee all aspects of mini-program day-to-day operations, and output performance analysis reports with guidance on media investment, assets production, product display, UI/UX, etc.

Qualifications:

·       5 years+ working experience of DTC channel with 3-year+ project management experience of mini-program in big-scaled foreign companies or PM in mini-program leading agencies.

·       Experience on WeChat Enterprise 0 to 1 foundation build up.

·       Basic knowledge of mini-program technical development process

·       Strong content management skill and good taste on visuals

·       Good English & PPT skills

·       Bachelor or above

Our “must haves”:

·       Proven work ethic with utmost integrity

·       Desire to excel and succeed

·       Actively live and breathe the lululemon culture and lifestyle

·       Self-awareness, with a desire for constant self-improvement (goal –oriented)

·       Entrepreneurial spirit and an egoless nature

·       Self-motivated, passionate, empathetic, approachable

·       Outgoing, energetic, upbeat and Fun