Location: China Mainland
State/Province/City: Shanghai
Localidad: Shanghai
Departamento: Store Support Centre (SSC)
Tipo de horario: Full-time
Senior Manager, Product Activation
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
position
Senior Manager, Product Activation
reports to
VP, Merchandise Planning & Allocation
location
Shanghai, China
about this team
Our Product Activation Team ensures that awareness campaigns, seasonal product activations, and activity-focused stories are executed effectively across retail and e-commerce channels. This role connects buying and planning with brand initiatives, aligning with key market events and brand calendars to deliver an exceptional guest experience.
The role acts as the primary point of contact for product-related support during awareness campaigns, seasonal activations, and activity-focused stories. It leads collaboration with Buying, Planning, Brand, Retail, and E-commerce teams to deliver product plans and works closely with the Brand team on samples to support major activation moments, including but not limited to Brand Awareness Campaigns, Key Activity (sport) stories, Always-On Programs, and Weekly Programs.
core responsibilities
1. Strategic Alignment on Product Activation Focus
- Collaborate with the Brand team to integrate product priorities into the Brand Calendar based on the Product Calendar.
- Ensure product offerings align with key events for maximum visibility and relevance.
- Partner with Buying and Planning teams to develop holistic product plans with clear focus and appropriate investment tailored to campaigns, seasonal activations, and activity stories to create impactful guest experiences.
- Secure alignment and support from the Brand team for proposed product focuses to ensure strong activation backing.
- Work closely with Buying and Planning teams to guarantee impactful exposure and activation of key seasonal activities.
- Coordinate with Brand, Retail, and E-commerce teams to ensure seamless in-store and online execution of product launches supporting key stories, events, campaigns, and programs.
- Collaborate with Brand Marketing and Creative teams to bring product activation vision to life, influencing styling and product focus featured in campaigns.
- Support additional or exceptional sample requests for photoshoots as needed.
3. Cross-Functional Collaboration & Process Management
- Maintain strong communication with Brand, Retail, and E-commerce teams to ensure effective execution.
- Continuously review processes and provide insights to improve future activations.
qualifications
- Bachelor’s degree (Business or Commerce preferred)
- 10+ years of experience in merchandising, buying, or marketing roles with minimum 3 year managerial experience
- Good understanding of merchandising and marketing
- Strong project management and cross-functional collaboration skills
- Exceptional communication skills—interpersonal, written, and verbal
- Proficiency in MS Office (Word, Excel, Outlook)
- Self-awareness with a drive for continuous improvement
- Open-minded and agile to adapt for changes quickly
- Passion for sports is an advantage
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
additional notes
Authorization to work in China is required for this role.
compensation and benefits package
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Supplement health and dental benefits, and mental health plans
- Paid time off
- Savings plan matching - Employee Stock Purchase Plan
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
workplace arrangement
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-Onsite
#LI-KW2
Solo se contactará con aquellos candidatos considerados. Acepta nuestro mayor agradecimiento por tu interés. lululemon es una empleador que da igualdad de oportunidades de empleo. Las decisiones relacionadas con el empleo se basan en los méritos y las necesidades empresariales, y no en la raza, color, credo, edad, sexo, género, orientación sexual, origen nacional, religión, estado civil, problema de salud, discapacidad física o mental, servicio militar, embarazo, parto y problemas médicos relacionados ni ninguna otra clasificación protegida por las leyes y ordenanzas federales, estatales o provinciales y locales. Hay disponibles ajustes razonables para personas cualificadas con discapacidades, previa solicitud. Esta Política de igualdad de oportunidades de empleo se aplica a todas las prácticas relacionadas con la selección y la contratación, la compensación, los beneficios, las medidas disciplinarias, el traslado, el cese y otros términos y condiciones de empleo. Aunque la dirección es el responsable principal de comprobar que se implementan las políticas de igualdad de oportunidades de empleo de lululemon, compartes la responsabilidad de garantizar que, mediante tus acciones personales, las políticas son efectivas.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.