lululemon

Job Summary:

Reporting to the Director of Brand Creative, the Senior Art Director will be responsible for leading creative direction and execution for shooting-focused initiatives, product-focused campaigns, and always-on social media content. This role requires a strong fashion sense and a sharp understanding of the Chinese social media landscape, ensuring the brand stays socially relevant and visually compelling. The Senior Art Director will oversee creative development for PDP & EPDP content, maintaining visual consistency across all channels while bringing a distinct yet globally aligned perspective to the market.

This position is based in Shanghai, China, and requires travel for business needs.

Core Accountabilities:

CREATIVE OVERSIGHT

•       Lead and oversee the creative ideation, art direction, and execution for product campaign and always-on content, ensuring a high level of aesthetic quality and brand consistency across all platforms.

•       Work closely with the social media team to identify and incorporate social trends into creative approaches, ensuring the brand remains culturally connected and engaged.

•       Develop and supervise always-on social media editorial content, ensuring it resonates with Chinese audiences while maintaining its global positioning.

•       Oversee PDP & EPDP content shooting and production, ensuring all e-commerce and product display visuals align with global standards while optimizing for the China market.

•       Conceptualize and execute China product focus “Weekly” projects, ensuring high-quality visual storytelling in photo and video content.

•       Curate and collaborate with up-and-coming photographers, directors, and production teams, identifying and nurturing the right talents. Stay alert to market trends to ensure all assets are socially engaging, conceptually strong, and visually striking.

•       Lead the art direction for product-focused campaigns, ensuring consistency in visual storytelling while aligning with global brand strategy.

•       The ability to digest and implement the global brand-level visual direction and trends, then effectively localize creative materials to align with the Chinese market while maintaining visual consistency and brand identity.

PLANNING & RESOURCING

•       Manage the end-to-end creative production process, ensuring projects are executed on time and within budget.

•       Develop creative strategy, ideation, and briefs in collaboration with cross-functional teams, including marketing, product, and R&D.

•       Oversee and maintain a streamlined workflow for weekly product content creation, ensuring efficiency in execution without compromising quality.

•       Ensure resources are allocated effectively across projects, balancing creative ambition with execution feasibility.

MANAGEMENT

•       Provide guidance and mentorship to the team members, ensuring high-quality execution and alignment with brand aesthetics.

•       Collaborate effectively with cross-functional teams to ensure seamless execution of the projects.

•       Support in team coordination and workflow management, ensuring smooth project execution without overstepping into strategic leadership responsibilities.

Job Requirements:

SKILLS & EXPERIENCE

-        8-10 years of experience in art direction, brand creative, editorial, or related fields.

-        BA/BFA in Arts, Fine Arts, or related disciplines.

-        Experience in the agency side, particularly serving fashion/sports brands. Client-side experience is a plus.

-        Proven leadership experience managing a team of 3+ creatives.

-        China Experience

-        Conceptual thinker, Creative Force & Collaborator

-        Naturally partners with Copy Creative leads and team

-        Expert in Art Direction (Design, Campaign, Brand ID, Shoot, Production)

-        Strong sense of design, with a working knowledge of key creative tools to guide execution

-        High-level team leadership, interpersonal, and presentation skills

-        Experienced in team professional career development and management

-        Advanced timeline management & team coordination skills

-        Brand & Integrated Marketing Expert

-        Strategic thinker, expert in turning guests’ insight into impactful creative

-        Visual Curator with a strong creative design vision

-        Exceptional typographic, layout & prototyping skills

-        Creative with a pulse on the latest cultural, design, fashion, and tech trends

-        Well-versed in current creative software