lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive changes to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Senior Art Director, Brand Creative, China

reports to

Creative Director

location

This position is based in Shanghai, China, and requires travel for business needs.

about this role

Reporting to the Director of Brand Creative, the Senior Art Director will be responsible for leading creative direction and execution for shooting-focused initiatives, product-focused campaigns, and always-on social media content. This role requires a strong fashion sense and a sharp understanding of the Chinese social media landscape, ensuring the brand stays socially relevant and visually compelling. The Senior Art Director will oversee creative development for PDP & EPDP content, maintaining visual consistency across all channels while bringing a distinct yet globally aligned perspective to the market.

core responsibilities

CREATIVE OVERSIGHT

• Lead and oversee the creative ideation, art direction, and execution for product campaign and always-on content, ensuring a high level of aesthetic quality and brand consistency across all platforms.
• Work closely with the social media team to identify and incorporate social trends into creative approaches, ensuring the brand remains culturally connected and engaged.
• Develop and supervise always-on social media editorial content, ensuring it resonates with Chinese audiences while maintaining its global positioning.
• Oversee PDP & EPDP content shooting and production, ensuring all e-commerce and product display visuals align with global standards while optimizing for the China market.
• Conceptualize and execute China product focus “Weekly” projects, ensuring high-quality visual storytelling in photo and video content.
• Curate and collaborate with up-and-coming photographers, directors, and production teams, identifying and nurturing the right talents. Stay alert to market trends to ensure all assets are socially engaging, conceptually strong, and visually striking.
• Lead the art direction for product-focused campaigns, ensuring consistency in visual storytelling while aligning with global brand strategy.
• The ability to digest and implement the global brand-level visual direction and trends, then effectively localize creative materials to align with the Chinese market while maintaining visual consistency and brand identity.

PLANNING & RESOURCING

• Manage the end-to-end creative production process, ensuring projects are executed on time and within budget.
• Develop creative strategy, ideation, and briefs in collaboration with cross-functional teams, including marketing, product, and R&D.
• Oversee and maintain a streamlined workflow for weekly product content creation, ensuring efficiency in execution without compromising quality.
• Ensure resources are allocated effectively across projects, balancing creative ambition with execution feasibility.

MANAGEMENT

• Provide guidance and mentorship to the team members, ensuring high-quality execution and alignment with brand aesthetics.
• Collaborate effectively with cross-functional teams to ensure seamless execution of the projects.
• Support in team coordination and workflow management, ensuring smooth project execution without overstepping into strategic leadership responsibilities.

qualifications

• 8-10 years of experience in art direction, brand creative, editorial, or related fields.
• BA/BFA in Arts, Fine Arts, or related disciplines.
• Experience in the agency side, particularly serving fashion/sports brands. Client-side experience is a plus.
• Proven leadership experience managing a team of 3+ creatives.
• China Experience
• Conceptual thinker, Creative Force & Collaborator
• Naturally partners with Copy Creative leads and team
• Expert in Art Direction (Design, Campaign, Brand ID, Shoot, Production)
• Strong sense of design, with a working knowledge of key creative tools to guide execution
• High-level team leadership, interpersonal, and presentation skills
• Experienced in team professional career development and management
• Advanced timeline management & team coordination skills
• Brand & Integrated Marketing Expert
• Strategic thinker, expert in turning guests’ insight into impactful creative
• Visual Curator with a strong creative design vision
• Exceptional typographic, layout & prototyping skills
• Creative with a pulse on the latest cultural, design, fashion, and tech trends
• Well-versed in current creative software

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in China is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program and equity offerings, subject to program eligibility requirements.  

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Extensive catalog of development course offerings

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In Person

In-person collaboration and office-based work is necessary and important for this role. Work is performed onsite, 5 days a week, depending on role requirements.

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