地域: China Mainland
都道府県/ 州 / 州/省/県 / 市区町村: Shanghai
市区町村: Shanghai
ビジネスユニット: Store Support Centre (SSC)
地域: China Mainland
都道府県/ 州 / 州/省/県 / 市区町村: Shanghai
市区町村: Shanghai
ビジネスユニット: Store Support Centre (SSC)
Job Summary:
Reporting to the Director of Brand Creative, the Senior Art Director will be responsible for leading creative direction and execution for shooting-focused initiatives, product-focused campaigns, and always-on social media content. This role requires a strong fashion sense and a sharp understanding of the Chinese social media landscape, ensuring the brand stays socially relevant and visually compelling. The Senior Art Director will oversee creative development for PDP & EPDP content, maintaining visual consistency across all channels while bringing a distinct yet globally aligned perspective to the market.
This position is based in Shanghai, China, and requires travel for business needs.
Core Accountabilities:
CREATIVE OVERSIGHT
• Lead and oversee the creative ideation, art direction, and execution for product campaign and always-on content, ensuring a high level of aesthetic quality and brand consistency across all platforms.
• Work closely with the social media team to identify and incorporate social trends into creative approaches, ensuring the brand remains culturally connected and engaged.
• Develop and supervise always-on social media editorial content, ensuring it resonates with Chinese audiences while maintaining its global positioning.
• Oversee PDP & EPDP content shooting and production, ensuring all e-commerce and product display visuals align with global standards while optimizing for the China market.
• Conceptualize and execute China product focus “Weekly” projects, ensuring high-quality visual storytelling in photo and video content.
• Curate and collaborate with up-and-coming photographers, directors, and production teams, identifying and nurturing the right talents. Stay alert to market trends to ensure all assets are socially engaging, conceptually strong, and visually striking.
• Lead the art direction for product-focused campaigns, ensuring consistency in visual storytelling while aligning with global brand strategy.
• The ability to digest and implement the global brand-level visual direction and trends, then effectively localize creative materials to align with the Chinese market while maintaining visual consistency and brand identity.
PLANNING & RESOURCING
• Manage the end-to-end creative production process, ensuring projects are executed on time and within budget.
• Develop creative strategy, ideation, and briefs in collaboration with cross-functional teams, including marketing, product, and R&D.
• Oversee and maintain a streamlined workflow for weekly product content creation, ensuring efficiency in execution without compromising quality.
• Ensure resources are allocated effectively across projects, balancing creative ambition with execution feasibility.
MANAGEMENT
• Provide guidance and mentorship to the team members, ensuring high-quality execution and alignment with brand aesthetics.
• Collaborate effectively with cross-functional teams to ensure seamless execution of the projects.
• Support in team coordination and workflow management, ensuring smooth project execution without overstepping into strategic leadership responsibilities.
Job Requirements:
SKILLS & EXPERIENCE
- 8-10 years of experience in art direction, brand creative, editorial, or related fields.
- BA/BFA in Arts, Fine Arts, or related disciplines.
- Experience in the agency side, particularly serving fashion/sports brands. Client-side experience is a plus.
- Proven leadership experience managing a team of 3+ creatives.
- China Experience
- Conceptual thinker, Creative Force & Collaborator
- Naturally partners with Copy Creative leads and team
- Expert in Art Direction (Design, Campaign, Brand ID, Shoot, Production)
- Strong sense of design, with a working knowledge of key creative tools to guide execution
- High-level team leadership, interpersonal, and presentation skills
- Experienced in team professional career development and management
- Advanced timeline management & team coordination skills
- Brand & Integrated Marketing Expert
- Strategic thinker, expert in turning guests’ insight into impactful creative
- Visual Curator with a strong creative design vision
- Exceptional typographic, layout & prototyping skills
- Creative with a pulse on the latest cultural, design, fashion, and tech trends
- Well-versed in current creative software
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