lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Regional Brand & Community Manager, North & North East

reports to

Senior Manager, Regional Brand & Community

location

Beijing

core responsibilities

As Regional Brand & Community Manager, you are responsible for leading regional Brand & Community team to growing our brand awareness and collective, driving desire for our brand and products. You partner with retail leadership to articulate priorities, opportunities and mitigate any risks for different regions, building an annual retail marketing calendar that ensures overall brand consistency whilst also delivering on regional goals. Working closely also with the functional leaders in the Brand Marketing team, you will bring your programs to life flawlessly.

• Lead annual retail marketing budget construction and consolidation for North & North East China
• Lead and guide 3 regional B&C managers to craft and deliver on their respective integrated retail marketing plans against brand messaging and priorities; taking into account NSOs, store differentiation strategies, partnerships, data insights etc
• Define objectives and population targets and desired outcomes for programs (store events, partnership actions, guest engagement etc); think actionable, data driven programs that drive revenue and guest engagement at store and city level (multi-store cities); track and measure results post campaigns
• Drives win-win partnerships - landlord and studio partners, leveraging mall/ studio marketing initiatives
• Develop a high performing team of 3 regional leaders (who will each have in region oversight on event execution, RBE, ambassador rograms and partnerships)

qualifications

• Bachelors degree in marketing or business related field
• 10 years' experience in regional marketing/retail marketing field, apparel industry experience is preferred 
• Effectively bilingual in English and Mandarin
• Successful experience in a management position within a retail MNC organization with proven leadership ability
• Proven ability to negotiate, influence and collaborate with other key decision makers in a complex matrix environment
• Communicates with honesty and kindness, and creates the space for others to do the same
• Excellent written and verbal communication skills, Ms Office suite
• Innovative and strategic thinker, comfortable with qualitative and quantitative analysis
• Ability to travel and able to work independently with minimal direction, seeking coaching and guidance as needed
• Leads through lululemon’s core values of: honesty, courage, personal responsibility, connection, entrepreneurship, fun
• Lives the sweatlife

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes

Authorization to work in China is required for this role.

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

workplace arrangement

In Person

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