地域: China Mainland
都道府県/ 州 / 州/省/県 / 市区町村: Beijing
市区町村: Beijing
ビジネスユニット: Store Support Centre (SSC)
Brand & Community Manager, North & North East
詳細と要件
Who we are
lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga
informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing
global company with locations all around the world, from Vancouver to Shanghai, and places in between. We
owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the
incredible connections we get to make in every community we are in.
Reports to Director Brand and Community, China
Location: Shanghai
Permanent: Full Time
What you’ll do
As Manager Brand & Community, you are responsible for leading regional Brand & Community team to growing
our brand awareness and collective in China, driving desire for our brand and products. You partner with retail
leadership to articulate priorities, opportunities and mitigate any risks for different regions, building an annual
retail marketing calendar that ensures overall brand consistency whilst also delivering on regional goals. Working
closely also with the functional leaders in the Brand Marketing team, you will bring your programs to life
flawlessly.
Key Responsibilities
? You are responsible for delivering our Brand Marketing OKRs in China, delivering programs that support
our market expansion & growth plans.
? Works directly with retail partners (Area Director, Regional Managers) to create annual market
community strategies that drive business results.
? Ensuring the strategy is reflective of what is happening in each region and lives and breaths at the local
level.
? Provide guidance and inspiration to you team as they create and share hyper local community
experiences.
? Drive impactful initiatives that deliver on our brand awareness goals whilst also nourishing our
community.
? Drive new market growth and expansion as well as successful new-store openings by creating sustainable
and strategic community plans in partnership with the Regional Managers and New Store Opening Team.
? Track and measure impact of local tactics and reactive actions (including storytelling, partnerships, guest
sentiment, awareness/buzz and traffic) to articulate the results of our local community work.
? Coach the teams to create transformative relationships in each community.
? Lead and develop multifunctional, high-performing area teams; build a strong pipeline of community
leaders.
? Drive brand awareness in our emerging markets.
? Spark word of mouth conversation about the brand.
? Deliver key business results in stores and online.
? You own Ambassador relationships and are responsible for the onboarding and animation of ambassador
in China.
? Be a hell yes for China and delivering on the purpose of lululemon in this part of the world.
The Fine Print
? Bachelors degree in marketing or business related field and 8 years experience in the marketing field (3
years+ rooted in retail field is a plus).
? Effectively bilingual in English and Mandarin.
? Successful experience in a management position with proven ability to provide direction to other
managers.
? Proven ability to negotiate, influence and collaborate with other key decision makers in a complex matrix
environment.
? Strong digital and social media understanding and content creation acumen.
? Strategic thinker who has delivered results through execution.
? Consumer experience with a youthful, cutting-edge, influential brand.
? Proven experience developing and driving Digital initiatives from inception to execution.
? Excellent managerial skills, with a reputation for being flexible, energetic, hardworking, inspirational, and
enthusiastic.
? Communicates with honesty and kindness, and creates the space for others to do the same.
? Excellent written and verbal communication skills, Ms Office suite.
? Innovative and strategic thinker with data analytical mindset, comfortable with qualitative and
quantitative analysis.
? Ability to travel and able to work independently with minimal direction, seeking coaching and guidance as
needed.
? Leads through lululemon’s core values of: honesty, courage, personal responsibility, connection,
entrepreneurship, fun.
? Lives the sweatlife.
lululemonの採用情報に興味を持っていただき、誠にありがとうございます。ご連絡は一時選考を通過された候補者の方のみに差し上げておりますので、ご了承ください。lululemonは雇用主として雇用機会の均等を重視しています。採用の可否は実力・実績とビジネスにおける必要性に基づいて決定されるものであり、人種、肌の色、信条、年齢、性別、ジェンダー、性的指向、国籍、信仰、婚姻状況、健康状態、身体または精神の障害、従軍経験、妊娠・出産関連の健康状態、または国家および地方自治体が定める法律および条例により保護されているその他の項目によって決定されるものではありません。選考を通過された障害者の方には、要望により合理的配慮（reasonable accommodation）を図ります。雇用機会均等ポリシーは、採用および雇用、給与、福利厚生、賞罰、異動、解雇、その他の従業員規約に関連する全活動に適用されます。lululemonの雇用機会均等ポリシーが確実に遵守されるよう、経営陣が主たる責任を負って取り組みますが、皆さんにおいても個人の行動によりこのポリシーを守る責任を担います。
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.