Senior PR Manager

위치: China Mainland

시/도 / 도 / 구/군/시: Shanghai

구/군/시: Shanghai

사업 부문: Store Support Centre (SSC)

직무내용 및 자격요건

Who We Are:
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

Position:
Senior PR Manager

Reports to:
Director, PR

Location:
Shanghai

Job Summary:
We are looking for a Senior PR Manager to lead Talent Relations, Product Comms and Team Operations. This position will be based in Shanghai, China, and reports to the PR Director. Through cross functional collaboration, this role is critical to drive cultural relevance and national reach for the brand, support the sustainable growth of our business through impactful product storytelling, as well as foster stronger relations with external stakeholders, including brand ambassadors, athletes, celebrities, and media, etc.

Core Accountabilities:
Talent Relations
  • Act as the key contact window of celebrity and athlete liaison and outreach Manage China Brand Ambassador roster, including shooting, event, interview and more
  • Work closely with Global Sports Marketing team to lead high-profile global
  • Ambassador in-market activation and coordination
  • Explore collaboration opportunities with entertainment IPs to drive buzz
Product Comms
  • Develop and execute product comms strategies for lululemon in China
  • Lead product-focused campaigns and create always-on product comms drumbeat
  • Curate compelling product pitch and asset pack timed to culture moments, trends, and brand/product roadmap
  • Create meaningful connections with key fashion, lifestyle, sports, trend and mass media to secure product placements
  • Build authentic relations with talent to secure product exposure through seeding efforts
Team Operations
  • Oversee agency to manage PR sample room
  • Lead earned media analytics to provide insights for PR strategies
  • Reporting, planning, budgeting and others
Qualifications:
  • 10+ years of dynamic experience in PR; fashion or retail experience is preferred
  • Have a keen understanding of the media and social landscapes in China
  • Solid experience in managing celebrity and athlete relationships
  • Track records of PR campaigns and product comms
  • Exceptional written and verbal communication skills in Mandarin and English
  • Constant and curious learner; always looking at new ways to innovate in this space
  • Very strong attention to detail
  • Strong advisory and collaboration skills
  • Bachelor’s degree or above
Our “Must Haves”:
  • Proven work ethic with utmost integrity
  • Desire to excel and succeed
  • Actively live and breathe the lululemon culture and lifestyle
  • Self-awareness, with a desire for constant self-improvement (goal-oriented)
  • Entrepreneurial spirit
  • Winning through others
  • Self-motivated, passionate, empathetic, approachable
  • Outgoing, energetic, upbeat, and fun!
Additional Notes:
Authorization to work in China is required for this role.

Compensation and Benefits Package: 
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.


Workplace Arrangement:
In-person collaboration and office-based work is necessary and important for this role. Work is performed onsite, 5 days a week, depending on role requirements. 

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lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.