Area: China Mainland
Stato/Provincia/Città: Shanghai
Città: Shanghai
Unità Affari: Store Support Centre (SSC)
Senior PR Manager
Descrizione e requisiti
Who We Are:
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
Position:
Senior PR Manager
Reports to:
Director, PR
Location:
Shanghai
Job Summary:
We are looking for a Senior PR Manager to drive excellence across our Tennis, Golf, and Lifestyle categories. This position will be based in Shanghai, China, and report to the PR Director. Through cross-functional collaboration, this role is critical in strengthening our brand positioning and deepening brand impact through talent strategies, integrated campaigns, large-scale activations, earned-first initiatives, and always-on product communications.
Core Accountabilities:
Build Category Leadership
- Strengthen our brand credibility across the Tennis, Golf, and Lifestyle categories through high-impact campaigns, event activations, and compelling human and product storytelling.
- Lead product communications strategy to elevate storytelling around performance attributes and style.
- Build meaningful connections with key editors, stylists, tastemakers, influencers, and fashion insiders.
Talent Relations & Entertainment
- Lead the engagement of prominent brand ambassadors and continue building a strong talent pipeline.
- Work closely with the Global Sports Marketing team to drive high-profile global ambassador in-market activations and coordination.
- Identify collaboration opportunities with cultural resonance that align with the overall strategy.
Team Operations
- Lead the team and agency partners in strengthening foundational capabilities to enhance efficiency, consistency, and overall impact, including earned media analytics, sample management, and product feedback.
- Conduct regular check-ins with global and regional PR teams to ensure alignment and synergy.
Qualifications:
- 10+ years of dynamic experience in PR; fashion or retail experience is preferred
- Have a keen understanding of the media and social landscapes in China
- Solid experience in managing celebrity and athlete relationships
- Track records of PR campaigns and product comms
- Exceptional written and verbal communication skills in Mandarin and English
- Constant and curious learner; always looking at new ways to innovate in this space
- Very strong attention to detail
- Strong advisory and collaboration skills
- Bachelor’s degree or above
Our “Must Haves”:
Proven work ethic with utmost integrity
Desire to excel and succeed
Actively live and breathe the lululemon culture and lifestyle
Self-awareness, with a desire for constant self-improvement (goal-oriented)
Entrepreneurial spirit
Winning through others
Self-motivated, passionate, empathetic, approachable
Outgoing, energetic, upbeat, and fun!
Additional Notes:
Authorization to work in China is required for this role.
Compensation and Benefits Package:
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
Workplace Arrangement:
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-CF1
Solo i candidati selezionati verranno contattati. Ti ringraziamo sentitamente per il tuo interesse. lululemon è un’azienda che rispetta le pari opportunità di impiego. I nostri collaboratori vengono selezionati in base al merito e alle esigenze aziendali, e non in base a etnia, colore della pelle, età, sesso, genere, orientamento sessuale, origine nazionale, religione, stato civile, stato di salute, disabilità fisica o mentale, servizio militare, stato di gravidanza, nascita di figli e condizioni mediche correlate, né ad altre categorie protette da leggi od ordinanze federali, di stato, provinciali e locali. Su richiesta, è possibile trovare soluzioni adeguate alle esigenze particolari di soggetti qualificati con disabilità. La politica sulle Pari opportunità di impiego si applica a tutte le prassi relative a reclutamento e assunzione, retribuzione, benefit, disciplina, trasferimenti e licenziamento, e a tutti gli altri termini e condizioni di impiego. È compito della dirigenza assicurarsi che le politiche sulle pari opportunità di lululemon vengano rispettate. Ciascun dipendente viene comunque chiamato ad agire nel rispetto delle stesse.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.