Ecommerce Business Analyst

Location: China Mainland

State/Province/City: Shanghai

Ciudad: Shanghai

Sectores Empresarial: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are 

 

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people. 

 

core responsibilities 

Consumer Behavior & Mindset Deep-Dive Analytics: Go beyond surface-level sales numbers by conducting rigorous integrated analysis across EC marketplace data tools such as Databank, ShuFang, Yuntu and RED UGC content, LINGXI. Decode the "why" behind purchasing patterns—uncovering shifting consumer perceptions, emotional drivers, and emerging need states that pure transaction data alone cannot reveal. Translate these behavioral and attitudinal insights into clear, actionable recommendations for campaign messaging refinement, product portfolio positioning, and audience segmentation strategies.


Audience-Tailored Communication: Develop and deliver multi-format communications—ranging from data-rich deck narratives to concise executive summaries—that clearly address the distinct informational needs and decision-making contexts of diverse audience segments, from technical analysts to brand strategists.


Data Aggregation & Ecosystem Integration: Collaborate closely with TP and ISV partners to consolidate multi-source datasets—spanning Ali Data Bank, Strategy Center, Shufang, and YUNTU—tracking essential performance KPIs and delivering regular diagnostic snapshots grounded in actual guests behavioral footprints.


Multi-Tiered Performance Reporting: Generate and distribute comprehensive business reports on a weekly, monthly, seasonal, and fiscal-year basis—deconstructing KPI trajectories, surfacing untapped growth opportunities at both brand and category levels, and presenting synthesized overviews to senior leadership.

 

qualifications 

  • 5 & above years’ experience in EC analytics field and a global retail environment
  • Must be skilled at using analytics to drive decision-making
  • Knowledge of the tools, methods and approaches that are driving higher conversion rates, increased average order value and acquisition techniques
  • Expertise in loyalty techniques and cross-channel analytics and measurement. Experience in EC operation is a plus
  • Proven leadership ability
  • Proven relationship management experience
  • Excellent communication skills - verbal and written.
  • Proven organizational and time management skills.

 

must haves 

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life. 
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.  
  • Communicate with honesty and kindness and create the space for others to do the same.  
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.  
  • Foster connection by putting people first and building trusting relationships.  
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.  

 

additional notes 

Authorization to work in China is required for this role. 

  

compensation and benefits package  

 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.    

 

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth: 

  • Extended health and dental benefits, and mental health plans  

  • Paid time off  

  • Savings and retirement plan matching  

  • Generous employee discount  

  • Fitness & yoga classes  

  • Parenthood top-up  

  • Extensive catalog of development course offerings  

  • People networks, mentorship programs, and leadership series (to name a few)  

 

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice. 

 

 
workplace arrangement 

 

This role is classified as In-Person under our SSC Workplace Policy:   In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.   

Apply Now

Solo se contactará a los candidatos(as) bajo consideración. Por favor, acepta nuestro mayor agradecimiento por tu interés. lululemon es un empleador que ofrece igualdad en oportunidades de empleo. Las decisiones de empleo se basan en el mérito y las necesidades comerciales, y no en la raza, el color, el credo, la edad, el sexo, el género, la orientación sexual, el origen nacional, la religión, el estado civil, la condición médica, la discapacidad física o mental, el servicio militar, el embarazo o el parto y condiciones médicas relacionadas o cualquier otra clasificación protegida por leyes y ordenanzas federales, estatales o provinciales y locales. Hay servicios de adaptacion razonables disponibles para personas calificadas con discapacidades, previas a solicitud. Esta póliza de Igualdad de oportunidades de empleo se aplica a todas las prácticas relacionadas con el reclutamiento y la contratación, la compensación, los beneficios, la disciplina, la transferencia, la terminación y todos los demás términos y condiciones de empleo. Mientras la gerencia es principalmente responsable de asegurar que se implementen las pólizas de igualdad de oportunidades de empleo de lululemon, usted comparte la responsabilidad de garantizar que, mediante sus acciones personales, las pólizas sean efectivas.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.