Ubicación: China Mainland
Estado/Provincia/Localidad: Shanghai
Localidad: Shanghai
Departamento: Store Support Centre (SSC)
Tipo de horario: Full-time
Ambassador Program Campaign & Communications Manager
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
position
Campaign & Communications Manager, Ambassador Program & Partnership, China
reports to
Senior Manager, Ambassador Program & Partnership, China
location
Shanghai
about this team
The Mainland China Ambassador Team manages the brand’s Ambassador program with its diverse collective of inspirational, fun and passionate partners. The team takes care of the program design, operations in campaigns and related communication and program execution.
We are a group of active and energetic people who work hard but like to have fun at our daily work!
core responsibilities
• Campaign Related
o Responsible for the creation of campaign marketing plan templates, measurement, and documentation + reporting.
o Execute China Ambassador’s & Partnership program campaign engagement and operations
o Track and manage the campaign seeding budgets, including forecasting and planning for the future.
o Cooperate with, coach and advise community and retail teams to foster campaign & program impact in regions.
o Work cross-functionally to create & monitor key metrics to show campaign impact.
o Reach out to China’s regions and identify cross-region opportunities, both in real life and virtual.
o Research and stay up to date on the ambassadors campaign involvement; define opportunities to innovate within our program.
o Manage & execute the Ambassador involment in campaigns for storytelling strategy and execution.
o Support Product Testing through campaigns with tracking & measurements.
o Leverage campaign and communication tools for ambassador storytelling, testimonials and engagement across our owned and earned channels, including leveraging our ambassador network for event animation, livestreams, and content co-creation.
• Communications Related
o Execute program and campaign communications
o Responsible for communication plans, cadence, as well as documentation + reporting. Contribute to program framework and strategy by leveraging campaign and communication tools for ambassador storytelling, testimonials and engagement across our owned and earned channels, including leveraging our ambassador network for event animation, livestreams, and content co-creation
o Contribute to program framework and strategy by leveraging communication tools for ambassador storytelling, testimonials and engagement.
o Work cross-functionally with Regional Brand and PR teams to ensure our network of relationships is reflected at media events and during other branded opportunities like preceding product launches etc.
qualifications
• Bachelors degree in marketing or business related field. 8 years of experience developing and leading athlete or influencer strategy for a global brand (3 years+ rooted in retail field or 3 years experience working with KPI measurement and reporting tools - earned and owned is a plus).
• Proven ability to form strategic partnerships, build interpersonal relationships, and respect cultural diversity; ability to be inclusive, collaborative, respectful and support broad organizational interests.
• A digital native and fluent in the fast evolving digital and social ecosystem in China.
• Good planning and budget management capability.
• Excellent English skills both verbal and written.
• Excellent communication skills, Ms Office suite.
• Proven ability to negotiate, influence and collaborate with other key decision makers in a complex matrix environment.
• Ability to prioritize work and perform multiple tasks simultaneously.
• Highly detailed oriented with rich project management experience.
• Sensitive to market trends. Strong network in the fields of sports, fitness and athlete industries.
• Organized, responsible and flexible in a fast-paced growth environment.
• Data analytical mindset. Solid reporting capability on analytics & KPI delivery.
• Passion for lululemon ambassador and partnership programs.
• Experienced in sports, athlete and influencer marketing.
• Experienced in digital marketing, content strategy and storytelling.
• Believe in relationship building and good team players to collectively achieve goals.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads through lululemon’s core values of: honesty, courage, personal responsibility, connection, entrepreneurship, fun.
• Lives the sweat life.
must haves
• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
additional notes
Authorization to work in China is required for this role.
compensation and benefits package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-CF1
Solo se contactará con aquellos candidatos considerados. Acepta nuestro mayor agradecimiento por tu interés. lululemon es una empleador que da igualdad de oportunidades de empleo. Las decisiones relacionadas con el empleo se basan en los méritos y las necesidades empresariales, y no en la raza, color, credo, edad, sexo, género, orientación sexual, origen nacional, religión, estado civil, problema de salud, discapacidad física o mental, servicio militar, embarazo, parto y problemas médicos relacionados ni ninguna otra clasificación protegida por las leyes y ordenanzas federales, estatales o provinciales y locales. Hay disponibles ajustes razonables para personas cualificadas con discapacidades, previa solicitud. Esta Política de igualdad de oportunidades de empleo se aplica a todas las prácticas relacionadas con la selección y la contratación, la compensación, los beneficios, las medidas disciplinarias, el traslado, el cese y otros términos y condiciones de empleo. Aunque la dirección es el responsable principal de comprobar que se implementan las políticas de igualdad de oportunidades de empleo de lululemon, compartes la responsabilidad de garantizar que, mediante tus acciones personales, las políticas son efectivas.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.