lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

PR Assistant Manager

reports to

PR Manager

location

Shanghai

about this team

Our team drives PR amplification for performance categories — yoga, running, and training. We’re sports lovers, united by a shared passion for well-being.

core responsibilities

We are looking for an Assistant PR Manager to support PR campaigns, events and other earned-media initiatives in China. This position will be based in Shanghai, and reports to China PR Manager. Through cross functional collaboration, this role is critical to drive brand awareness and share of voice, as well as build equity towards premium positioning in performance categories through compelling storytelling and inspiring experiences.

• Support to manage dynamic PR initiatives, including global and China awareness campaigns, elevated regional community events, new store openings, and other on-brand media collab opportunities

• Craft compelling messaging that resonates with press and our guests
• Amplify the voices of our collective, especially lululemon ambassadors
• Activate key sports moments of Run, Yoga, Train

• Build meaningful connections with key media in China, including mass, fashion, lifestyle, and sports titles through daily communications, press events, and other engagements
• Work closely with the global and regional PR team to ensure broader alignment and synergies

qualifications

• Around 5 years of experience in consumer PR; sports or retail industry experience is preferred
• Track records of managing and executing big-scale brand PR campaigns
• Have a keen understanding of the media and social landscapes in China
• Strong passion for sports
• Exceptional written and verbal communication skills in Mandarin and English
• Constant and curious learner; always looking at new ways to innovate in this space
• Very strong attention to detail
• Strong collaboration skills
• Bachelor’s degree or above

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes
Authorization to work in China is required for this role.

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.