lululemon

Company Overview

lululemon’s purpose - to elevate the world by unleashing the full potential within every one of us - is as dynamic as the company’s history and current momentum. 

Founded in Vancouver in 1998 with the intent of bringing technical athletic fabrics to yoga, lululemon’s first office was a product design studio by day turned yoga studio at night.  What was then a very practical solution to paying the rent has ultimately come to define what differentiates lululemon.  While lululemon is arguably credited with creating the athleisure wear category, what has made the company wildly successful has been its steadfast focus on empowering its stores to become community hubs for lululemon’s consumers (Guests) to live the Sweat life together, as well participate in lululemon sweaty activities. 

The Role / Location

The role will be based at lululemon’s China HQ in Shanghai, dedicated to the long-term development and growth of lululemon in China. 

Reporting Structure

Reporting to Senior Manager, Digital & Social Marketing

Job Summary:

The role will support to strategizing, planning, managing and executing on the China digital marketing objectives. Own and be accountable for the near- and long-term traffic success of our digital channels.

 Key Responsibilities and Accountabilities:

·       Lead the relationship with key digital media partners and stakeholders to optimize the brand visibility and effectiveness on social digital platform as well as other digital media platform.

·       Annual calendar in terms of digital media.

·       Set up monitor and reporting system to keep optimizing the media plan.

Qualifications:

·       8 years+ working experience of digital marketing experience. Including performance marketing, digital marketing, social marketing.

·       Strategic mindset with strong executional ability

·       Solution orientation, adaptability and ability to deal with ambiguous situations

·       Strong analytical and conceptual thinking skills

·       Strong communication skill and good taste on visuals

·       Good English & PPT skills

·       Bachelor or above

Our “must haves”:

·       Proven work ethic with utmost integrity

·       Desire to excel and succeed

·       Actively live and breathe the lululemon culture and lifestyle

·       Self-awareness, with a desire for constant self-improvement (goal –oriented)

·       Entrepreneurial spirit and an egoless nature

·       Self-motivated, passionate, empathetic, approachable

·       Outgoing, energetic, upbeat and Fun

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