lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Social Manager, Planning and Editorial Content

reports to

Director, Social and Editorial Content

location

Shanghai

about this team

The Social Editorial Team is responsible for the best expression of the lululemon brand across the digital universe with an emphasis across Campaign & Editorial content, Social operation and KOLs cooperation.

The Social Editorial Team works on capturing the most insightful and impactful stories for the brand. Working in close collaboration with the Creative and Digital teams, the Social Editorial Team is a highly nimble and creative force that is able to identify the best creative opportunities across our communities and products and weave together the most riveting content formats that tell the best stories. The contents created by the team are delivered across all of our social media platforms across Red/WeChat/Weibo/Douyin amongst many others.

core responsibilities

The Social Manager of Planning and Editorial Content is a dedicated role in charge of the planning of daily social operation and editorial content creation on Wechat, Weibo, Xiaoyuzhou and bilibili, as well as the social amplification of the brand’s Integrated Marketing Campaigns.

• Plan and oversee how lululemon’s important campaign moments are communicated in the digital/social universe of lululemon including content planning of the brand’s official accounts and influencers cooperation.
• Great understanding of social media, particularly on Wechat, Weibo, Xiaoyuzhou and bilibili; Responsible for creating official account content strategy for the operation on respective platforms, overseeing the daily operation, establishing project and budget management metrics and managing the performance evaluation system.
• Be able to plan, create and oversee always-on storytelling initiated from Wechat, Weibo, Xiaoyuzhou and bilibili while leveraging resources from both the platforms and internal cross-functional team to maximize the results and achievement.
• Work with the EC team on building a Wechat calendar also helping to drive business pegged against relevant content drops.
• Expert in digital creator space with knowledge and experience leveraging tools + data that help identify and activate creators
• Responsible for data analysis, building reports and using data and insights to inform learnings and strategic recommendations

qualifications

• 8+ years of social experience in the Sports or Fashion vertical, social media, start-up environment or tech company familiar with content-first social strategy.
• Passionate about and knowledgeable in the sports industry, particularly in Yoga and Wellbeing, with a strong willingness and motivation to learn.
• Passionate and Innovative for digital content and sensitive to digital marketing and social trends.
• Good logical thinking and communication skills.
• Sensitive to data, good data analysis skills
• Proficiency in MS Office and presentation skills
• Strong Subjective initiative and self-driving force, able to proactively discover and solve problems.
• Excellent verbal and written communication skills in both English and Chinese.
• Multi-tasking and able to work under tight deadlines.
• Lead with courage, curiosity & creative thinking

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes

Authorization to work in China is required for this role.

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.