lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Creative Director

reports to

Senior Director, Brand Creative

location

Shanghai

about this team

Brand Creative is charged with elevating the brand in a way that drives an inspired understanding of the stories that underpin and uniquely define lululemon. More specifically, the team is responsible for the consistent creative expression of the lululemon brand internally, and externally across every guest touchpoint and experience… from an ethos, brand language, naming and communications standpoint, as well as the holistic expression of the guest journey, how the brand comes to life both visually and experientially, as well as the in-store guest experience.

core responsibilities

The Creative Director is responsible for driving the creative for design focused initiatives, campaigns and integrated marketing as well as directing agency creative for Tier 3 in-market campaigns. They will help drive awareness and engagement with new and existing guests through visual storytelling that brings the brand to life. The role will connect with the Global Brand Creative team to help build in-market creative based on the brand and platform foundations to drive a consistent and distinct narrative globally with a uniquely local point of view.

• Develop Creative that resonates with aspirations of current and new guests helping to define a unique and ownable position for the brand and RTB against competitors in the space to drive brand awareness and loyalty.

• Elevate local and global Brand Creative output across Campaigns, Activities, Branded Initiatives, Identity, digital brand experience and Events (The Omni Experience).

• Define Creative Strategy (Across Activities and Platforms).

• Tracks brand & campaign performance and can interpret data to influence larger creative strategies

• As the creative director in China region, have the strong understanding with the local culture and local insight to deliver the Tier 1,2 China campaign, China PDP and China weeklies.

• Push to elevate the brand through visually stunning creative and storytelling across channel being mindful of the guest journey.

• Define and curate the outsourcing of agencies, and talent to deliver projects in excellence.

• Deliver stunning and emotionally impactful creative that aligns with our brand positioning.

• Discover and deliver new and engaging innovation stories that move our guests from need to want - moving the needle on brand consideration.

• Accountable for leading the standards and consistency of Brand Identity and voice across key brand activities and guest engagement channels.

• Lead internal teams and external agencies to develop impactful creative concepts and executions that deliver on the brand vision and framework developed by the Global Brand Creative Team.

• Advise on timelines and needs for creative projects.

• Drive consistency across channels (in-store, social, e-comm, digital).

• Identify creative resource needs for projects from brief to execution.

• Coordinate and direct agencies from creative perspective.

• Input on Brand Strategy that entails any visual or verbal brand impacts (sub-brands, naming).

• Direct Visual and Brand Voice Centers (Local). 

qualifications

• BA or BFA preferred with a focus in Design, Writing, Advertising or Fine Arts

• Have experience with art directing integrated marketing campaigns, retail and branded design projects and experiences

• 7+ years with experience at the Creative Director level in a creative agency or in-house creative team

• 7+ years managing highly skilled and multidisciplinary creative teams

• Have led teams in the creation and launch of highly-successful integrated marketing campaigns across multiple media touchpoints

• Highly collaborative and cross-functional leader

• Experience working with a global brand

• NICE TO HAVE: Experience working with a performance or fashion brand. 

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes
Authorization to work in China is required for this role.

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.