lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Digital Brand Experience Specialist

reports to

Social Operations Manager

location

Shanghai

core accountabilities

• Support to the execution always-on weekly new drop, product stories with clear business objectives and strategies, based on understanding of guests’ behavior on-site and end-to-end path, from acquisition, engagement to purchase.
• Work closely with cross-functional stakeholders (product, E-commerce, technology team, retail, etc.) and agencies on both campaign and community projects, including:
1. Product storytelling to drive new acquisition and fulfill needs of current guests.
2. UI & Assets management: adapt assets to tell brand/product stories in an impactful and vivid way
3. UX: create engaging experience to acquire new brand members and guests.
• Oversee all aspects of mini-program day-to-day operations, and output performance analysis reports with guidance on assets production, product display, UI/UX, etc.
• Deep dive the aspects to be improved based on data performance and keen insights, helping enhance product education.

qualifications

• 5 years+ working experience of DTC channel with 3-year+ project management experience of mini-program in big-scaled foreign companies or PM in mini-program leading agencies.
• Experience on WeChat Enterprise 0 to 1 foundation build up.
• Basic knowledge of mini-program technical development process
• Strong content management skill and good taste on visuals
• Proficient in cross - departmental collaboration and communication
• Good English & PPT skills
• Bachelor or above
• If have figma skill, it will be a plus

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in China is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.  

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.