地点: China Mainland
州/省/市: Shanghai
城市: Shanghai
业务单元: Store Support Centre (SSC)
时间类型: Full-time
Assistant Manager, Social & Editorial
说明与要求
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
position
Assistant Manager, Social & Editorial
location
Shanghai
about this team
As the brand guardian to ensure communication excellence and target audience’s experience on China’s prominent social platforms. Creating inspiring, impactful and consistent storytelling of the brand via lululemon’s own channels as well as online community members including KOLs, Educators and Guests.
core responsibilities
- Be responsible for creating content and planning KOLs for respective social platforms (e.g. RedNote), managing the entire management/operation cycle of content creators including sourcing, onboarding, creating briefings and managing creative concepts, content outputs/quality and content timelines;
- Work with the Brand Management team, EC team and Retail team on building a social storytelling calendar including campaigns, product stories, hero activations, community events, key sports moments etc. to both amplify the brand’s voice and increase product desirability;
- Work with cross-functional stakeholders to develop and execute the social content guidelines and playbook to ensure the quality and consistency of online communication throughout all the touchpoints of lululemon’s social universe including Own Channels, KOLs and Stores (KOS – Key Opinion-leading Stores);
- Responsible for data analysis, building reports and using data and insights to inform learnings and strategic recommendations so as to continuously improve the content quality, TA’s experience and cost efficiency;
- Work closely with respective platform partners to understand, identify and leverage the latest trends on social media so as to better understand then communicate with our guests thus build up the brand and product equity in a more innovative way;
- Be responsible to control, verify and track the budget as the owner of respective projects including the retaining of own channels, social planning of campaigns, KOL buy, product seeding cost and community buy.
qualifications
- At least 5 years of experience in the fashion or sports vertical, social media, start-up environment or tech company familiar with social content strategy and operation on RedNote, Douyin, Wechat and Weibo, better with an exposure to EC operations
- Good logical thinking and communication skills, sensitive to data, and good data analysis skills
- Strong Subjective initiative and self-driving force, able to proactively discover and solve problems.
- Passionate for digital content and sensitive to digital marketing and social trends.
- Proficiency in MS Office & Chinese Word Processing.
- Excellent communication and interpersonal skills.
- Excellent verbal and written communication skills in both English and Chinese.
- Multi-tasking and able to work under tight deadlines.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Bachelor degree or above
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
additional notes
Authorization to work in China is required for this role.
compensation and benefits package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Supplement health and dental benefits, and mental health plans
- Paid time off
- Savings plan matching - Employee Stock Purchase Plan
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
只有被纳入考量范围的申请人才会收到我们的联络。非常感谢您有意申请我们的职位。lululemon 是支持公平就业机会的雇主。雇佣决策基于价值和商业需求，与种族、肤色、信仰、年龄、生理性别、社会性别、性取向、国籍、宗教、婚姻状况、健康状况、身体或精神残疾、兵役、怀孕、分娩和相关医疗情况，或受联邦、州或省及地方法律和法令保护的任何其他因素无关。符合资格的残障人士可根据要求获得合理便利。“公平就业机会”政策适用于与招募、雇佣、报酬、福利、惩戒、转岗、终止雇佣相关的所有操作以及其他所有雇佣条款与条件。虽然管理层主要负责“公平就业机会”政策的实施，但员工也应通过个人行动负责确保政策的有效性。
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.