lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Area Brand & Community Specialist

reports to

Senior Manager, Brand & Community, Shanghai & East 

location

Shanghai

core responsibilities

• Work closely with senior Brand & Community Manager to achieve the OKRs of the Area (Shanghai and East) in the region.
• Collaborate with Retail teams (Area Director, Regional Managers) to curate annual marketing and community strategies to support the business.
• Support and execute the overall area marketing strategy with integrated approach to maximize impact to the region, including elevated regional events management, in-mall advertising, mall DP, landlord communications, studio partnership, always-on marketing communications etc.
• Support building the community foundation to build thriving community in the region, and to ensure premium brand positioning across community touch point.
• Support tracking and measuring impact or local tactics and reactive actions (including storytelling, partnerships, guests’ sentiment, awareness/ buzz and traffic) to articulate the results of our local community work.
• Manage essential operational groundwork including budget tracking, processing POs and contracts, and agency management.

qualifications

• 5+ years' experience in the sports, footwear & apparel industry, specializing in community marketing or related fields.
• Deep local community connection and understanding of the Shanghai & East market.
• Strong project management skills
• Excellent communications skills that can liaise with multiple stakeholders while driving project progress
• Strong leadership and ownership, open and positive mindset, who is solution seeker
• Excellent written and speaking English and Chinese skills
• Team player who can strongly connect with all functions
• Detailed oriented and logical thinking, able to multi-projects
• Outgoing, Sports lover and fun!

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes
Authorization to work in China is required for this role. 

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.