lululemon

About lululemon athletica inc. 

lululemon athletica inc. (NASDAQ: LULU) is a technical athletic apparel, footwear and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com. 

About lululemon China

China is an important partner for lululemon as it grows its international business. lululemon partners with local ambassadors, leverages its retail footprint and takes a digital approach to building meaningful connections with guests while advocating an active lifestyle that supports the Healthy China initiative. The brand’s purpose is to elevate human potential by helping people feel their best. To learn more about lululemon products, or to participate in upcoming community events, please visit your nearest lululemon store or via the official digital channels.

About this team

Brand Creative is charged with elevating the brand in a way that drives an inspired understanding of the stories that underpin and uniquely define lululemon. More specifically, the team is responsible for the consistent creative expression of the lululemon brand internally, and externally across every guest touchpoint and experience… from an ethos, brand language, naming and communications standpoint, as well as the holistic expression of the guest journey, how the brand comes to life both visually and experientially, as well as the in-store guest experience.

A day in the life

The Creative Director is responsible for driving the creative for design focused initiatives, campaigns and integrated marketing as well as directing agency creative for Tier 3 in-market campaigns. They will help drive awareness and engagement with new and existing guests through visual storytelling that brings the brand to life. The role will connect with the Global Brand Creative team to help build in-market creative based on the brand and platform foundations to drive a consistent and distinct narrative globally with a uniquely local point of view.

•  Develop Creative that resonates with aspirations of current and new guests helping to define a unique and ownable position for the brand and RTB against competitors in the space to drive brand awareness and loyalty.
• Elevate local and global Brand Creative output across Campaigns, Activities, Branded Initiatives, Identity, digital brand experience and Events (The Omni Experience).
• Define Creative Strategy (Across Activities and Platforms)
• Tracks brand & campaign performance and can interpret data to influence larger creative strategies
• As the creative director in China region, have the strong understanding with the local culture and local insight to deliver the Tier 1,2 China campaign, China PDP and China weeklies.
• Push to elevate the brand through visually stunning creative and storytelling across channel being mindful of the guest journey.
• Define and curate the outsourcing of agencies, and talent to deliver projects in excellence.
• Deliver stunning and emotionally impactful creative that aligns with our brand positioning.
• Discover and deliver new and engaging innovation stories that move our guests from need to want - moving the needle on brand consideration.
• Accountable for leading the standards and consistency of Brand Identity and voice across key brand activities and guest engagement channels.
• Lead internal teams and external agencies to develop impactful creative concepts and executions that deliver on the brand vision and framework developed by the Global Brand Creative Team.
• Advise on timelines and needs for creative projects
• Drive consistency across channels (in-store, social, e-comm, digital)
• Identify creative resource needs for projects from brief to execution
• Coordinate and direct agencies from creative perspective.
• Input on Brand Strategy that entails any visual or verbal brand impacts (sub-brands, naming)
• Direct Visual and Brand Voice Centers (Local)

Qualifications

• BA or BFA preferred with a focus in Design, Writing, Advertising or Fine Arts
• Have experience with art directing integrated marketing campaigns, retail and branded design projects and experiences
• 7+ years with experience at the Creative Director level in a creative agency or in-house creative team
• 7+ years managing highly skilled and multidisciplinary creative teams
• Have led teams in the creation and launch of highly-successful integrated marketing campaigns across multiple media touchpoints
• Highly collaborative and cross-functional leader
• Experience working with a global brand
• NICE TO HAVE: Experience working with a performance or fashion brand.

Must haves

•  Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.