Brand Media Manager

Emplacement: China Mainland

État/Province/Ville: Shanghai

Ville: Shanghai

Unité commerciale: Store Support Centre (SSC)

Type d'heure: Full-time

Description et exigences

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

 

position

Brand Media Manager

 

reports to

Senior Manager, Digital Marketing

 

location

Shanghai

 

core responsibilities

  • Develop and execute integrated brand media strategies to drive brand voice, share, and equity in the China market.
  • Lead planning and execution of large-budget brand media campaigns across digital, social (with focus on Red/Xiaohongshu, Douyin), outdoor (OOH), and other high-impact channels.
  • Drive innovation in media formats and placements, maintaining active insights into emerging media formats and platforms beyond mainstream social.
  • Own key media partnerships, negotiating with platforms, agencies, and outdoor media vendors to maximize brand visibility and creative impact.
  • Build a dynamic annual brand media calendar, balancing always-on presence with event-driven brand moments.
  • Establish monitoring and reporting systems to track and optimize against key brand metrics: UBA (Unique Brand Associations), familiarity, and consideration.
  • Maintain strong aesthetic judgment across all brand touchpoints, ensuring visual excellence in media creative and placements.

 

qualifications

  • ~10 years of experience in brand media, brand marketing, or integrated marketing, with proven experience managing significant brand media budgets.
  • Hands-on experience with outdoor advertising (OOH), including planning, buying, and creative adaptation.
  • Deep familiarity with mainstream social platforms, especially Xiaohongshu (Red) and Douyin, including platform dynamics, content formats, and media products.
  • Strong understanding of emerging and alternative media formats — able to identify and evaluate new opportunities beyond established platforms.
  • Demonstrated passion for innovation — constantly seeking new media formats, unconventional placements, or emerging channels to break through clutter.
  • Strong aesthetic taste and brand sensibility — able to brief creative teams and evaluate media executions from a visual quality standpoint.
  • Proven experience driving upper-funnel brand metrics, with specific exposure to measuring UBA, familiarity, and consideration.
  • Strategic thinker with strong executional ability, comfortable working with agencies and cross-functional teams.
  • Analytical mindset to measure brand impact, paired with creative curiosity.
  • High curiosity and adaptability — actively follows media trends, cultural moments, and consumer behavior shifts.
  • Excellent communication skills and proficiency in English and PowerPoint.
  • Bachelor's degree or above.

 

must haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
  • Communicate with honesty and kindness and create the space for others to do the same. 
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Foster connection by putting people first and building trusting relationships. 
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes
Authorization to work in China is required for this role.

 

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   


At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

  • Supplement health and dental benefits, and mental health plans
  • Paid time off
  • Savings plan matching - Employee Stock Purchase Plan
  • Generous employee discount
  • Fitness & yoga classes
  • Parenthood top-up
  • Extensive catalog of development course offerings
  • People networks, mentorship programs, and leadership series (to name a few)


workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.   


Postuler maintenant

Nous ne communiquerons qu’avec les candidats retenus. Nous vous remercions avec notre profonde reconnaissance pour l’intérêt que vous nous portez. lululemon souscrit au principe de l’équité en matière d’emploi. Les décisions d’embauche sont basées sur le mérite et les besoins de l’entreprise; et non sur la race, la couleur, la croyance, l’âge, le sexe, le genre, l’orientation sexuelle, l’origine nationale, la religion, l’état familial, la condition médicale, le handicap physique ou mental, le service militaire, la grossesse, l’accouchement et les conditions médicales connexes, ou tout autre motif protégé par les lois et les ordonnances fédérales, provinciales ou de l’état, et locales. Des aménagements raisonnables sont offerts aux personnes admissibles souffrant d’un handicap, sur demande. La politique d’équité en matière d’emploi s’applique à toutes les pratiques relatives au recrutement et à l’embauche, à la rémunération, aux avantages sociaux, à la discipline, aux transferts, à la cessation d’emploi et à toutes les autres modalités et conditions d’emploi. Bien que l’équipe de direction soit principalement responsable de la mise en œuvre des politiques d’équité en matière d’emploi de lululemon, vous partagez également la responsabilité de vous en assurer, que par vos actions personnelles, les politiques sont respectées.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.