lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Corporate Communications Manager/Senior Manager, China

reports to

Director, Communications & Corporate Affairs, China

location

Shanghai, China

about this team

The Global Communications and Corporate Affairs team inspires people around the world through authentic storytelling and meaningful engagement that celebrates our unique culture and fuels business success.

As part of the China Communications & Corporate Affairs team, the Internal Communications Manager, China will play a critical role in creating an engaging, inclusive, and connected internal communications environment across lululemon China. This role acts as a strategic connector and storyteller, linking teams, functions, and leadership to ensure employees feel informed, inspired, and connected.

The ideal candidate is open‑minded, creative, and culturally intuitive, with a strong passion for storytelling and employee experience. They will serve as a trusted communications partner to China leadership, including acting as the executives’ voice in internal communications, and continually bring fresh, innovative ideas to strengthen engagement and belonging.

core responsibilities

• Corporate Reputation & Media Relations

1. Develop and execute China corporate communications strategies in alignment with global guidance to support business priorities and strengthen lululemon’s corporate reputation.
2. Shape and deliver clear, consistent corporate narratives that resonate with China media, stakeholders, and the broader public.
3. Build, maintain, and deepen relationships with key national and business media, industry platforms, and opinion leaders in China.
4. Manage proactive and reactive media engagement, including interviews, statements, background briefings, and media monitoring.

• Issue & Crisis Management / Brand Protection

1. Lead and support issue identification, scenario planning, and risk assessment, closely monitoring emerging reputational risks across media and social platforms.
2. Serve as a key China point of contact for issue and crisis communications, working closely with Global Corporate Communications, Legal, Government Affairs and cross‑functional partners.
3. Develop localized reactive communications materials, Q&As, key messages, and holding statements to mitigate reputational risks.
4. Act as media response lead during issues or crises, ensuring timely, accurate, and aligned communications.

• Executive & Stakeholder Communications

1. Support executive communications externally, including media interviews, speaking opportunities, and thought leadership positioning.
2. Advise senior leaders on reputational risk, messaging strategy, and engagement approaches in the China context.
3. Internal Communications (Supporting Scope)
4. Support internal communication storytelling related to major corporate topics, issues, or reputation‑sensitive matters.
5. Help ensure internal alignment during sensitive issues to avoid misinformation or confusion among employees.

qualifications

• 6–8+ years of experience in corporate communications, public relations, or related fields, ideally within multinational companies, agencies, or highly regulated industries.

• Strong track record in issue and crisis management, including hands‑on experience managing sensitive or complex reputation challenges.

• In‑depth understanding of the China media landscape, including traditional media, digital platforms, and social sentiment dynamics.

• Proven experience in media relations, including pitching, interviews, and crisis response.

• Experience providing strategic counsel to senior leaders in high‑pressure situations.

• Exceptional written and verbal communication skills in Mandarin and English.

• Bachelor’s degree or above.

Capabilities & Working Style

• Proactive, agile, and highly strategic thinker.

• Calm under pressure with strong judgment in sensitive situations.

• Detail‑oriented, well‑organized, and able to manage multiple priorities.

• Comfortable working in a fast‑paced, evolving environment.

• Strong collaborator with the ability to navigate cross‑cultural teams.

• Open to giving and receiving feedback.

additional notes

Authorization to work in China is required for this role.

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program and equity offerings, subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

Supplement health and dental benefits, and mental health plans

Paid time off

Savings plan matching - Employee Stock Purchase Plan

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Extensive catalog of development course offerings

People networks, mentorship programs, and leadership series (to name a few)

workplace arrangement

In Person

In-person collaboration and office-based work is necessary and important for this role. Work is performed onsite, 5 days a week, depending on role requirements.