Social Content Production Manager

Ubicació: China Mainland

Estat/Província/Ciutat: Shanghai

Ciutat: Shanghai

Unitat de negoci: Store Support Centre (SSC)

Description & Requirements

Who we are.  

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

Position:

Director, CRM

Reports to:

Senior Director, Brand Management

Location:

Shanghai

About the team:

The Social Editorial Team works on capturing the most insightful and impactful stories for the brand.
Working in close collaboration with the Creative and Digital teams, the Social Editorial Team is a highly
nimble and creative force that is able to identify the best creative opportunities across our communities
and products and weave together the most riveting content formats that tell the best stories. The
contents created by the team are delivered across all of our social media platforms across
Red/WeChat/Weibo/Douyin amongst many others.

About this role:
  • The RED &Editorial Content Manager is a dedicated role in serving as the brand guardian to ensure content excellence on a new and exciting format that is for our RED channel and always-on editorial content.
  • Responsible for creating official content and influencer content strategies for our RED, delivering high-standard assets based on the strategy, establishing project and budget management metrics and managing the entire creator management/operation cycle including sourcing, onboarding, creating briefings and managing creative concepts, content outputs/quality and content timelines.
  • Work with the RBE/DBE/Product team on building a product-driven content calendar of cadence pegged against relevant content drops on RED.
  • Develop and execute creative plan for editorial content during brand campaigns from concept to publication, including relationship building with a wide range of types of talents and agencies
  • Great understanding of social media, particularly on RED; aware of the latest trends on social media; and to be able to design innovative campaigns initiated from RED.
  • Expert in digital creator space with knowledge and experience leveraging tools + data that help identify and activate creators.
  • Responsible for identifying process gaps and providing suggestions for operation efficiencies improvements and executing them.
Qualifications:
  • 10+ years of content creation experience in the Fashion vertical, social media, start-up environment or tech company familiar with short video/ graphic strategy operations development with an exposure to EC operations
  • Good logical thinking and communication skills, sensitive to data, and good data analysis skills
  • Strong Subjective initiative and self-driving force, able to proactively discover and solve problems.
  • Passionate for digital content and sensitive to digital marketing and social trends.
  • Proficiency in MS Office & Chinese Word Processing.
  • Excellent communication and interpersonal skills.
  • Excellent verbal and written communication skills in both English and Chinese.
  • Multi-tasking and able to work under tight deadlines.
  • Familiar with and have experience in fashion/sports industry a plus

Additional notes
Authorization to work in China is required for this role.

    Compensation and benefits package 

    lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   

    At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

    • Supplement health and dental benefits, and mental health plans
    • Paid time off
    • Savings plan matching - Employee Stock Purchase Plan
    • Generous employee discount
    • Fitness & yoga classes
    • Parenthood top-up
    • Extensive catalog of development course offerings
    • People networks, mentorship programs, and leadership series (to name a few)

    Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.


    Workplace arrangement

    In-person collaboration and office-based work is necessary and important for this role. Work is performed onsite, 5 days a week, depending on role requirements.


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    Només es contactarà amb els candidats que s’estigui valorant. T’agraïm sincerament l’interès que has demostrat. lululemon és una empresa compromesa amb la igualtat d’oportunitats en l’àmbit laboral. Les decisions de contractar es prenen en funció dels mèrits i de les necessitats comercials, sense consideracions sobre raça, color de pell, creences, edat, sexe, gènere, orientació sexual, nacionalitat, religió, estat civil, afecció mèdica, discapacitat física o mental, servei militar, embaràs, naixement de fills i les afeccions mèdiques associades ni cap altra característica protegida per les normatives d’àmbit federal, estatal o provincial i la legislació local. S’oferirà allotjament raonable a les persones preseleccionades que tinguin alguna discapacitat. Aquesta política d’igualtat d’oportunitats en l’àmbit laboral és aplicable a totes les pràctiques relacionades amb les condicions de selecció i contractació, retribució, prestacions, disciplina, trasllats, rescissió i altres condicions generals d’ocupació. Tot i que la direcció és la principal responsable de vetllar per l’aplicació a lululemon de les políticas d’igualtat d’oportunitats en l’àmbit laboral, també tu ets responsable d’assegurar, amb el teu comportament personal, l’efectivitat de les polítiques.

    lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.