Location: China Mainland
State/Province/City: Shanghai
City: Shanghai
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
E-commerce Own Channel Traffic Specialist
說明與要求
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
position
E-commerce Own Channel Traffic Specialist
reports to
E-commerce Own Channel Traffic Manager
location
Shanghai
about this team
The E-commerce Own Channel team is a core function of the E-commerce team in China, driving sustainable business excellence across all own channels, including .com, WeChat and Red stores. This team is leading business growth with elevation on brand awareness, optimization on operation, enhancement on guest experience and strategic partnership with platforms.
core responsibilities
The main responsibility of this role is to collaborate closely with E-commerce Own Channel business owners to execute the media plan that can boost the EC growth and work with brand media team to support campaign success.
- Creative Briefing & Content Governance: Responsible for drafting high-quality creative briefs based on channel characteristics and business objectives. Manage the end-to-end audit and launch process for advertising creatives to ensure visual and copy alignment with brand identity and conversion goals.
- Account Live Monitoring & Real-time Optimization: Perform rigorous daily/hourly monitoring of advertising accounts (Tencent Ads, RED JuGuang, etc.). Maintain a high level of digital sensitivity to adjust bidding, targeting, and budget allocation in real-time to balance traffic quality and cost.
- Media Plan Execution: Execute performance-based media plans across own channels to drive revenue during "Big Moments," seasonal campaigns, and daily operations.
- Data Analytics & Insights: Track conversion data daily, analyze ROI across multiple dimensions, and produce insightful reports with actionable optimization recommendations.
- Agency Management: Oversee the daily execution of agency partners, ensuring deliverables meet SLA standards and align with lululemon’s strategic pace.
- Financial Process: Ensure payment and financial process have been completed based on company requirements.
qualifications
- Education: Bachelor’s degree or above.
- Work Experience: 3-5 years of experience in digital marketing, performance advertising, or traffic operations. Experience with premium retail, fashion, or sports brands is highly preferred.
- Platform Expertise: Deep understanding of the WeChat ecosystem (Moments, Video Accounts, Official Accounts) and the RED (Xiaohongshu) advertising platform will be a plus.
- Analytical Prowess: Highly data-sensitive with proficiency in Excel and mainstream data analytics tools.
- Language Skills: Excellent written and verbal communication skills in both English and Mandarin.
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
additional notes
Authorization to work in China is required for this role.
compensation and benefits package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Supplement health and dental benefits, and mental health plans
- Paid time off
- Savings plan matching - Employee Stock Purchase Plan
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
workplace arrangement
Hybrid
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
我們只會聯絡可能適合的應徵者。由於您對我們職位的興趣，請接受我們最深切的感謝，lululemon 是一個平等就業機會的僱主。雇用與否根據績效和業務需求來決定，而非種族、膚色、信念、年齡、性別、性取向、國籍、宗教、婚姻狀況、醫療狀況、身體或精神殘疾、軍事服務、懷孕、分娩以及相關醫療狀況，或任何其他受聯邦、州或省和地方法律和法令保護的分類。符合條件的殘疾人士經要求可提供合理協助。《平等就業機會政策》適用於所有與招募和雇用、薪資、福利、紀律、調動、解僱和所有其它雇用條款和條件有關的做法。雖然管理層主要負責確保 lululemon 實施平等就業機會政策，但您有責任透過個人行動保証這些政策是有效的。
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.