lululemon

Reporting Structure

Reporting to Senior Manager, Brand Management and Brand Operations

Key Responsibilities and Accountabilities:

• Responsible for the launch and go-to-market the marketing campaign(s) and roll-out in China
• Be the in-market expert and work cross-functionally with all internal stakeholders to deliver on a comprehensive launch strategy
• Formulate an integrated plan with clear roadmap to deliver on winning over our current guests as our primary target audience and lay the foundation needed to scale over time
• Cross-functional work includes working with Creative, Digital & Social, Events, Regional brand & community, CRM, RBE, DBE, EC and Retail etc, lead the functional team on efficient communication cadence and drive progress of campaign/ initiative
• Project manage specific marketing campaigns and initiatives from developing and managing project timeline, strategy formation, project status tracking, to budget management
• Manage content trafficking of campaign assets
• Partner with global brand team to bring global concept live and successful in China

Qualifications:

Our “must haves”:

·        Proven work ethic with utmost integrity

·        Desire to excel and succeed

·        Actively live and breathe the lululemon culture and lifestyle

·        Self-awareness, with a desire for constant self-improvement (goal –oriented)

·        Entrepreneurial spirit and an egoless nature

·        Self-motivated, passionate, empathetic, approachable

·        Outgoing, energetic, upbeat and Fun