Director of Communications, China

Description & Requirements

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

Position

Director of Global Corporate Communications

Reports to

SVP Chief Communications Officer

Location

Shanghai

About this team

The Director of Communications, China will lead lululemon's comprehensive communications strategy across the China Market, overseeing internal, external, and executive communications.

This strategic leadership role will report directly to the SVP Communications, with a dotted line to the business leader for the China Market. The successful candidate will shape and amplify lululemon's unique narrative in the region, showcasing our distinctive culture, purpose, sustainability initiatives, and wellbeing focus, while managing both proactive storytelling and reactive communications.

The Director will liaise closely with the China Leadership Team, the Consumer PR team, and the Brand Marketing team in China, other regional communications leaders, and many leaders across the Global Communications Function. This role will be responsible for driving forward the corporate narrative for lululemon in China with respect to regional business implications, with the goal of sustaining the company’s growth.

Core responsibilities

External Communications

Drive and lead proactive media relations that showcase lululemon's corporate initiatives, supporting our advocacy for Wellbeing and delivering on our leadership position in product excellence and innovation
Drive the effective management of our agency relationships to deliver compelling corporate content, including proactive risk mitigation strategies and plans that protects our reputation in the China market
Manage issues and crisis communications, providing strategic counsel to regional and global leadership
Develop and implement communications plans for corporate announcements, leadership changes, and community events
Build and maintain relationships with key business journalists, influencers, and media outlets in the region

Internal Communications

Create and execute effective internal communications strategies that protects and nourishes our culture
Ensure timely and appropriate information flow between the Global Communications and the China teams
Lead change management communications for organizational initiatives
Develop executive communications that effectively position lululemon local leadership with internal and external audiences
Prepare a local communications plan for Global Leadership during appropriate site visits and in person meetings

Executive Communications

Serve as strategic communications advisor to the China business leaders and regional executive team
Prepare briefing materials, talking points, and presentations for leadership appearances and engagements
Manage executive visibility opportunities that advance business priorities
Support executive engagement with employees, media, and other key stakeholders

Corporate Narrative Development

Elevate lululemon's corporate narrative and business strategy in ways that resonate with Chinese audiences to raise the profile of lululemon and build confidence in the company’s growth strategies in China, in partnership with the Government affairs teams where applicable
Partners closely with PR, Social and Events teams to raise awareness for the company’s social impact and sustainability initiatives
Highlight lululemon's organizational culture, purpose, sustainability initiatives, and wellbeing focus through authentic storytelling
Identify unique regional corporate and leadership stories that can be shared across global channels
Ensure consistency of messaging across all corporate communication channels
Partner with lululemon’s senior leaders, including the SLT, to shape broader narratives that demonstrate and highlight the importance of values, social initiatives, and innovation in lululemon’s broader business story
Manage agencies and consultants who bring specialized expertise to executive communications management

Qualifications

Bachelor's degree in Communications, Public Relations, Journalism, or related field; Advanced degree preferred
10+ years of progressive communications experience, with at least 5 years in leadership roles
Experience working in multinational organizations with matrix reporting structures
Strong understanding of the China market and media landscape
Demonstrated success in managing communications for international brands in China
Excellent in Mandarin and English (written and verbal)
Demonstrates strong strategic thinking and planning capabilities
Excellent writing and editing skills across various formats and audiences
Experience managing and developing communications teams
Crisis communications experience and sound judgment under pressure
Ability to build strong relationships with executives, peers, and cross-functional partners
Understanding of digital and social media platforms relevant to the China market
Cultural sensitivity and ability to adapt global messaging for local relevance

Must haves

Acknowledge the presence of choice in every moment and take personal responsibility for your life.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Communicate with honesty and kindness and create the space for others to do the same.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Foster connection by putting people first and building trusting relationships.
Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional notes
Authorization to work in China is required for this role.

Compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program and equity offerings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

Supplement health and dental benefits, and mental health plans
Paid time off
Savings plan matching - Employee Stock Purchase Plan
Generous employee discount
Fitness & yoga classes
Parenthood top-up
Extensive catalog of development course offerings
People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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Description & Requirements

External Communications

Internal Communications

Executive Communications

Corporate Narrative Development

Ready to join us?