lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Events Experience Specialist

reports to

Senior Manager, Events Experience

location

Shanghai

about the team

The Event team is a core function of the Brand Marketing team in China, with a sharp focus on elevating an inspired understanding of the brand and product stories that underpin and uniquely define lululemon across multiple platforms. This team is redefining physical and virtual brand experiences in China by delivering events and experiences that are unique and authentic to Lululemon. A critical tool to create buzz in a local market and to raise brand awareness and for guest acquisition, Events is a key lever in Marketing and Communications.

core responsibilities

This role is a key member of the Events team, working closely with the Event Manager and Senior Event Manager. The Event Specialist will play a crucial part in planning, organizing, and executing a diverse portfolio of events throughout the year, including Store Opening events, Product Launches, Press Days, Sweat Life Festivals, and other events to be defined in China. The primary focus will be on ensuring that each event is delivered flawlessly, on time, and within budget, while resonating with our target audience. Additionally, the Event Specialist will contribute to the development of playbooks, frameworks, and guidelines for Community events and selected regional events, maintaining a consistent and high-quality standard that is recognizably lululemon. The role also involves working cross-functionally to measure events against pre-set metrics and deliver outstanding experiences.

• Collaborate with the Event Manager and Senior Event Manager to plan and execute key events in China, ensuring alignment with brand objectives.
• Assist in the development of the China Events plan and portfolio, contributing to the framework, structure, and formats that will drive our brand objectives.
• Be responsible for centralized production and contribute to the development and delivery of turnkey playbooks, frameworks, and guidelines for Community events and selected regional events.
• Support the Regional B&C leads by providing integrated frameworks and/or playbooks for regional execution of events, whether at the region, city, or store level.
• Work with the Digital and Social team to set up each event, leveraging the Mini-Program as an event registration tool, and ensuring that each event touchpoint is captured and aggregated into each guest’s profile.
• Partner with the PR and Communications team and/or agency teams to deliver press and influencer engagement events or Product Launch events at scale.
• Assist in project managing each event, ensuring status and budget clarity tied to each event.
• Negotiate contracts with vendors and suppliers to secure favorable terms and services​

qualifications

• Effectively bilingual in English and Mandarin
• Over 2 years work experience in general, including at least 1 years in event management
• Creative yet practical, ability to drive towards delivering oh shit moments; memorable experiences that is unique to the Lululemon brand.
• Proven ability to execute events at various scales flawlessly, on time and on budget.
• Bachelors degree or above in business, marketing, events or related fields

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes
Authorization to work in China is required for this role. 

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

 
workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.