lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Assistant PR Manager

reports to

China PR Manager

location

Shanghai

core responsibilities

• Support to manage dynamic PR initiatives, including global and China awareness campaigns, elevated regional community events, new store openings, and other on-brand media collab opportunities
• Craft compelling messaging that resonates with press and our guests
• Amplify the voices of our collective, especially lululemon ambassadors
• Activate key sports moments of Run, Yoga, Train
• Build meaingful connections with key media in China, including mass, fashion, lifestyle, and sports titles through daily communications, press events, and other engagements
• Work closely with the global and regional PR team to ensure broader alignment and synergies

qualifications

• Around 5 years of experience in consumer PR; sports or retail industry experience is preferred
• Track records of managing and executing big-scale brand PR campaigns
• Have a keen understanding of the media and social landscapes in China
• Strong passion for sports
• Exceptional written and verbal communication skills in Mandarin and English
• Constant and curious learner; always looking at new ways to innovate in this space
• Very strong attention to detail
• Strong collaboration skills
• Bachelor’s degree or above

must haves

additional notes
Authorization to work in China is required for this role.

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program and equity offerings, subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth: