Brand & Media Analytics Manager

詳細と要件

About lululemon athletica inc.

lululemon athletica inc. (NASDAQ: LULU) is a technical athletic apparel, footwear and accessories

company for yoga, running, training, and most other activities, creating transformational products and

experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting

the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local

communities around the world for continuous research and product feedback. For more information, visit

lululemon.com.

关于 lululemon

lululemon（纳斯达克证券代码：LULU）为瑜伽、跑步、训练等运动及生活场景打造专业的鞋服及配饰，

通过推出具有突破性的产品和体验，建立有意义的人际联结，激发潜能，提升人们的幸福感。作为面料

创新和功能设计领域的行业标杆，lululemon 从全球瑜伽习练者和运动员社群中汲取反馈，持续赋能产

品研发。更多信息，请访问 lululemon.com。

About lululemon China

China is an important partner for lululemon as it grows its international business. lululemon partners with

local ambassadors, leverages its retail footprint and takes a digital approach to building meaningful

connections with guests while advocating an active lifestyle that supports the Healthy China initiative. The

brand’s purpose is to elevate human potential by helping people feel their best. To learn more about

lululemon products, or to participate in upcoming community events, please visit your nearest lululemon

store or via the official digital channels.

关于 lululemon 中国

lululemon 积极拓展国际业务，中国是重要的合作伙伴。lululemon 携手大使，依托门店布局及数字化策

略与客人们建立真实的联结，倡导积极健康的生活方式，响应“健康中国”的号召。lululemon 的使命是赋

能人们感受更好的自己，实现更大的潜能。欲了解更多产品详情，或参与社区课程，敬请前往

lululemon 线下门店或登录官方平台。

Job Summary:

The Brand and Media Analytics Manager is responsible for analyzing media content across various

platforms to identify trends, sentiment, and key messages. This role involves using advanced analytical

tools to gather data, interpret findings, and present actionable insights.

Key Responsibilities:

1. Data Collection and Analysis:

a. Collect and analyze data from media campaigns across multiple channels (e.g., digital, social,

eCommerce platform).

b. Monitor key performance metrics such as reach, engagement, impressions, click-through

rates, and conversion rates.

c. Use advanced analytics tools to identify trends, patterns, and insights.

2. Campaign Performance Evaluation:

a. Evaluate the effectiveness of media campaigns and provide recommendations for optimization.

b. Compare campaign performance against benchmarks and industry standards.

c. Identify areas of improvement and suggest strategies to enhance ROAS and awareness

d. Brand lift study for awareness campaigns.

3. Reporting and Insights:

a. Prepare detailed reports and presentations to communicate findings to stakeholders.

b. Provide actionable insights to guide media planning and strategy development.

c. Collaborate with media planners and brand team to implement data-driven recommendations.

d. Providing media dashboard of full funnel media including eCom channels , also need key

platform dashboard like douyin, red, WeChat.

e. Marketing mix modeling (MMM) and other media report to monitor and optimize the media

efficiency of all media channels including eCom marketplace.

4. Media Strategy Support:

a. Assist in the development of media strategies by providing data-backed insights.

b. Conduct competitive analysis to identify opportunities and threats in the media landscape.

c. Provide media audience strategy and give insights and disuggestion to media planner.

d. Stay updated on industry trends, emerging technologies, and best practices.

5. Cross-Functional Collaboration:

a. Work closely with media planners, brand media teams, and external agencies to ensure

alignment on goals and strategies.

b. Partner with data science and IT teams to improve data collection and analysis processes.

c. Communicate findings and recommendations to senior leadership.

d. Work closely with global data insights team.

6. Technology and Tools:

a. Utilize media analytics tools (e.g., doyin yuntu, red note, tmall databank, Tencent system) and

data visualization platforms (e.g., Power BI).

b. Stay informed about new tools and technologies that can enhance media analysis capabilities.

7. Budget and Resource Management

a. Monitor media spend and ensure cost-effective allocation of resources.

b. Provide insights to optimize budget allocation across media channels.

Qualifications:

1. Bachelor’s degree in Communications, Marketing, Statistics, Mathematics, Economics BSc/MSc

or related filed.

2. Proven experience in media analysis, with 5-8 years in a managerial role.

3. Strong analytical skills and proficiency with media analysis software and tools.

4. Excellent communication and presentation skills.

5. Ability to lead and motivate a team.

6. Knowledge of the media landscape and current trends.

7. In-depth knowledge of statistical software.have experience with Python, Java, Advanced SAS or

even VBA in excel. You need to know descriptive modelling techniques related to linear, logistic

and other regression methods, ARIMA, predictive modelling and data reduction

8. Experience with Econometrics and model building

9. Knowledge of ecosystem platforms with corresponding analytical tools, such as Alimama suites

like达摩盘/数据银行/策略中心, Douyin Yuntu, RED小红书灵犀, 腾讯如翼 etc

10. Knowledge of external business and consumer data and data available for use in analytics

including modelling

11. A strong understanding of statistics and competence in the use of packages to create statistical

models combined with astuteness on leveraging available data is required.

12. A good understanding of digital data management and optimization solutions will be important

experience.

Skills:

1. Fluent in English

2. Strong in data analytics and project management

3. Proficient in media monitoring tools and data visualization software

lululemon

ご応募をお待ちしています。 waiting for you.

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