lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Social Content Manager, Douyin

reports to

Senior Manager, Social Content

location

Shanghai

about this team

The Social Editorial Team is responsible for the best expression of the lululemon brand across the digital universe with an emphasis across Campaign & Editorial content, Social operation and KOLs cooperation. 

The Social Editorial Team works on capturing the most insightful and impactful stories for the brand. Working in close collaboration with the Creative and Digital teams, the Social Editorial Team is a highly nimble and creative force that is able to identify the best creative opportunities across our communities and products and weave together the most riveting content formats that tell the best stories. The contents created by the team are delivered across all of our social media platforms across Red/WeChat/Weibo/Douyin amongst many others.

core responsibilities

The Social Content Manager for Douyin and Integrated MKT Campaigns is a dedicated role in serving as the brand guardian to ensure excellence content-wise and strategy-wise when planning our newly opened Douyin Social Commerce Store, as well as when rolling out lululemon’s brand campaigns throughout China’s most important social channels.

• Plan and oversee how lululemon’s important campaign moments are communicated in the digital/social universe of lululemon including content planning of the brand’s official accounts and influencers cooperation.
• Great understanding of social media, particularly on Douyin; Responsible for creating official account and influencer strategies for lululemon’s Douyin operation, overseeing the daily operation, establishing project and budget management metrics and managing the performance evaluation system.
• Architect Douyin omni-channel customer journey, defining the role and contribution of each digital touchpoint in Douyin ecosystem.
• Be able to plan, create and oversee content-driven campaigns initiated from Douyin and leverage resources from both the platform and internal cross-functional team to maximize the results and achievement.
• Responsible for Douyin content-driven livestreaming, collaborating with creative, e-commerce,  and media teams to enhance brand image and elevate the client journey to the Douyin store.
• Work with the EC team on building a content calendar of cadence pegged against relevant content drops.
• Collaborate with the DP partner and creative team on developing content fit for platform, effective and impactful content that drives OAPI on the Douyin platform
• Expert in digital creator space with knowledge and experience leveraging tools + data that help identify and activate creators
• Responsible for data analysis, building reports and using data and insights to inform learnings and strategic recommendations

qualifications

• 5+ years of experience in the Fashion vertical, social media, start-up environment or tech company familiar with short video/ graphic strategy operations development with an exposure to EC operations
• Passionate about and knowledgeable in the sports industry, particularly in Run and Train categories, with a strong willingness and motivation to learn.
• Good logical thinking and communication skills, sensitive to data, and good data analysis skills
• Strong Subjective initiative and self-driving force, able to proactively discover and solve problems. 
• Passionate and Innovative for digital content and sensitive to digital marketing and social trends.
• Proficiency in MS Office & Chinese Word Processing.
• Excellent communication and interpersonal skills.
• Excellent verbal and written communication skills in both English and Chinese.
• Multi-tasking and able to work under tight deadlines.
• Familiar with and have experience in fashion or sports industry a plus
• Lead with courage, curiosity & creative thinking
• Resilient, flexible and strong willing to learn. 

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes

Authorization to work in China is required for this role.

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.