Ecommerce Product Marketing Lead

Emplacement: China Mainland

État/Province/Ville: Shanghai

Ville: Shanghai

Unité commerciale: Store Support Centre (SSC)

Type d'heure: Full-time

Description et exigences

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

 

position

E-commerce Product Marketing Lead

 

reports to

E-Commerce Merchandising Senior Manager


location

Shanghai

 

about this team

The E-commerce Product Marketing Lead will drive customer-centric storytelling and commercial effectiveness across key digital touchpoints within China’s e-commerce ecosystem (WeChat, Red, .CN, Tmall, JD, Douyin etc.).


This role acting as the bridge to ensure brand narratives are effectively translated into high-performing e-commerce experiences. You will define content and experience requirements, guide cross-functional alignment, and partner closely with e-Merchandising and UX/UI to enhance overall effectiveness across the customer journey.


core responsibilities

  • Act as the key bridge between e-commerce, brand marketing, and business teams, driving alignment on priorities and translating brand direction, user insights, and business needs into clear, actionable guidance for the broader EC team
  • Define key customer journey requirements and touchpoints across e-commerce experiences, articulating content, messaging, and conversion needs in close collaboration with UX/UI teams
  • Collaborate with e-merchandising and business teams to align on product priorities, assortment focus, and campaign objectives
  • Translate platform characteristics, user behavior, and performance insights into clear briefs that guide marketing and creative execution across e-commerce channels
  • Partner with brand marketing to ensure campaign and product storytelling is effectively adapted and optimized for e-commerce environments

 

qualifications

  • 5+ years of experience in product marketing, e-commerce marketing, or digital marketing
  • Strong experience with China e-commerce platforms (WeChat, Red, Tmall, JD, Douyin etc.).
  • Proven ability to lead cross-functional initiatives and drive alignment across multiple stakeholders
  • Strong understanding of consumer behavior, content strategy, and conversion optimization
  • Excellent communication and stakeholder management skills
  • Strong organizational and project management capabilities

 

must haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
  • Communicate with honesty and kindness and create the space for others to do the same. 
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Foster connection by putting people first and building trusting relationships. 
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes
Authorization to work in China is required for this role.

 

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   


At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

  • Supplement health and dental benefits, and mental health plans
  • Paid time off
  • Savings plan matching - Employee Stock Purchase Plan
  • Generous employee discount
  • Fitness & yoga classes
  • Parenthood top-up
  • Extensive catalog of development course offerings
  • People networks, mentorship programs, and leadership series (to name a few)

 

workplace arrangement


In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.   


Appliquer maintenant

Nous ne contacterons que les candidats retenus. Nous vous remercions avec notre profonde reconnaissance pour l’intérêt que vous nous portez. lululemon souscrit au principe de l’équité en matière d’emploi. Les décisions d’embauche sont basées sur le mérite et les besoins de l’entreprise ; et non sur la race, la couleur, la croyance, l’âge, le sexe, le genre, l’orientation sexuelle, l’origine nationale, la religion, l’état familial, la condition médicale, le handicap physique ou mental, le service militaire, la grossesse, l’accouchement et les conditions médicales connexes ou tout autre motif protégé par les lois et les ordonnances fédérales, provinciales ou de l’état, et locales. Des aménagements raisonnables sont offerts aux personnes admissibles souffrant d’un handicap, sur demande. La politique d’équité en matière d’emploi s’applique à toutes les pratiques relatives au recrutement et à l’embauche, à la rémunération, aux avantages sociaux, à la discipline, aux transferts, à la cessation d’emploi et à toutes les autres modalités et conditions d’emploi. Bien que l’équipe de direction soit principalement responsable de la mise en œuvre des politiques d’équité en matière d’emploi de lululemon, vous partagez également la responsabilité de vous assurer que par vos actions personnelles les politiques sont respectées.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.