Location: China Mainland
State/Province/City: Shanghai
City: Shanghai
Business Unit: Store Support Centre (SSC)
Social Content Manager
Description & Requirements
who we are
lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of
yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be
a growing global company with locations all around the world, from Vancouver to Shanghai, and places in
between. We owe our success to our innovative product, our emphasis on our stores, our commitment to
our people, and the incredible connections we get to make in every community we are in.
We work together to elevate the world. We set audacious goals, nurture big growth and engineer
innovative products that allow people to feel—and perform—their best. To us, leadership is more than a
role or title—it’s a way of being. We are all leaders, committed to growth and results.
Together, we’re co-creating a future that otherwise wouldn’t exist. To do that, we’re looking for people
who unite diverse perspectives to lean into bold visions. Who strive to be better than they were
yesterday. Who are all in, in everything they do.
We’re looking for you. Join us.
about the team
The Social Editorial Team is responsible for the best expression of the lululemon brand across the digital
universe with an emphasis across Campaign & Editorial content, Social operation and KOLs cooperation.
Description & Requirements.
Location
The role will be based at lululemon’s China HQ in Shanghai, dedicated to the long-term development and
growth of lululemon in China.
about the role
The Social Editorial Team works on capturing the most insightful and impactful stories for the brand.
Working in close collaboration with the Creative and Digital teams, the Social Editorial Team is a highly
nimble and creative force that is able to identify the best creative opportunities across our communities
and products and weave together the most riveting content formats that tell the best stories. The
contents created by the team are delivered across all of our social media platforms across
Red/WeChat/Weibo/Douyin amongst many others.
The Social Content Manager for Douyin and Integrated MKT Campaigns is a dedicated role in serving as
the brand guardian to ensure excellence content-wise and strategy-wise when planning our newly
opened Douyin Social Commerce Store, as well as when rolling out lululemon’s brand campaigns
throughout China’s most important social channels.
? Plan and oversee how lululemon’s important campaign moments are communicated in the
digital/social universe of lululemon including content planning of the brand’s official accounts and
influencers cooperation.
? Great understanding of social media, particularly on Douyin; Responsible for creating official account
and influencer strategies for lululemon’s Douyin operation, overseeing the daily operation,
establishing project and budget management metrics and managing the performance evaluation
system.
? Be able to plan, create and oversee content-driven campaigns initiated from Douyin and leverage
resources from both the platform and internal cross-functional team to maximize the results and
achievement.
? Work with the EC team on building a content calendar of cadence pegged against relevant content
drops.
? Collaborate with the DP partner and creative team on developing content fit for platform, effective
and impactful content that drives OAPI on the Douyin platform
? Expert in digital creator space with knowledge and experience leveraging tools + data that help
identify and activate creators
? Responsible for data analysis, building reports and using data and insights to inform learnings and
strategic recommendations
Qualifications
? 5+ years of experience in the Fashion vertical, social media, start-up environment or tech company
familiar with short video/ graphic strategy operations development with an exposure to EC
operations
? Good logical thinking and communication skills, sensitive to data, and good data analysis skills
? Strong Subjective initiative and self-driving force, able to proactively discover and solve problems.
? Passionate for digital content and sensitive to digital marketing and social trends.
? Proficiency in MS Office & Chinese Word Processing.
? Excellent communication and interpersonal skills.
? Excellent verbal and written communication skills in both English and Chinese.
? Multi-tasking and able to work under tight deadlines.
? Familiar with and have experience in fashion or sports industry a plus
Must Haves
? Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
? Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
? Communicates with honesty and kindness and creates the space for others to do the same.
? Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
? Fosters connection by putting people first and building trusting relationships.
? Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.