lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Ecommerce Marketplace Traffic Lead

reports to

Director, E-commerce Marketplace

location

Shanghai

about this team

The eCommerce Marketplace team is a core function of the eCommerce team in China, driving sustainable business excellence across all marketplace channels, including Tmall, JD.com and Douyin stores. This team is leading business growth with elevation on brand awareness, optimization on operation, enhancement on guest experience and strategic partnership with platforms. 

core responsibilities

The main responsibility of this role is to collaborate closely with ecommerce marketplace business owners to execute the media plan that can boost the EC growth and work with brand media team to support campaign success.

• Manage paid traffic generation to secure the delivery of ecommerce commercial ambition
• Plan and execute continuously optimization of the ROI across different traffic sources (search, paid, exchanged, etc.)
• Monitor and optimize online paid traffic, search, revenue, target segmentations and ROI performance
• Work with EC Marketplace operation team to provide performance tracking report
• Follow up with project timeline closely, clear communication and status update, also agile adaptation and changes based on real execution or challenges
• Establish, monitor and analyze key performance indicators with a data-driven, result-oriented approach.

qualifications

• 5 & above years’ experience in a global retail environment (e-commerce and digital marketing)
• Must be skilled at using analytics to drive decision-making
• Experience working with Tmall, JD.com and Douyin platform
• Knowledge of the tools, methods and approaches that are driving higher conversion rates, increased average order value and acquisition techniques
• Excellent communication, presentation skills
• Proven organizational and time management skills.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in China is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.  

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.