lululemon

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

PR Manager

reports to

Senior PR Manager

location

Shanghai

core responsibilities

We are looking for a PR Manager to support PR campaigns, events, and other earned media initiatives within the lifestyle category. This position will be based in Shanghai and report to the Senior PR Manager. This role will drive earned media impact through compelling storytelling, culturally relevant activations, and strong cross-functional collaboration.

• Develop and implement PR strategies for lifestyle initiatives, including integrated campaigns, product launches, high-impact events, and product communications.
• Shape compelling narratives around products and trends in partnership with cross-functional teams.
• Identify meaningful cultural moments for product activations that align with the overall strategy.
• Build and maintain strong relationships with key editors, stylists, tastemakers, influencers, and fashion insiders.
• Manage media outreach, pitching, and interview opportunities for designers and talents.
• Support team operations, including PR sample management, planning, and reporting. 

qualifications

• 5-7 years of dynamic experience in PR; retail experience is preferred
• Track records of strategic planning, managing and executing brand PR campaigns that resonate with Chinese guests
• Have a keen understanding of the media and social landscapes in China
• Solid experience in managing talent and press relationships
• Exceptional written and verbal communication skills in Mandarin and English
• Constant and curious learner; always looking at new ways to innovate in this space
• Very strong attention to detail
• Strong advisory and collaboration skills
• Bachelor’s degree or above

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes

Authorization to work in China is required for this role.

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.