Ecommerce Marketplace Traffic Lead

Location: China Mainland

State/Province/City: Shanghai

City: Shanghai

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are 

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

 

position

The role of Ecommerce Marketplace Traffic Lead will be based at lululemon’s China SSC in Shanghai, dedicated to the long-term development and growth of lululemon in China. Reporting to Ecommerce Director.

 

reports to

Director, E-commerce Marketplace

 

location

Shanghai


core responsibilities

  • Manage paid traffic generation to secure the delivery of ecommerce commercial ambition
  • Plan and execute continuously optimization of the ROI across different traffic sources (search, paid, exchanged, etc.)
  • Monitor and optimize online paid traffic, search, revenue, target segmentations and ROI performance
  • Work with EC Marketplace operation team to provide performance tracking report
  • Follow up with project timeline closely, clear communication and status update, also agile adaptation and changes based on real execution or challenges
  • Establish, monitor and analyze key performance indicators with a data-driven, result-oriented approach.

 

qualifications

  • 5 & above years’ experience in a global retail environment (e-commerce and digital marketing)
  • Must be skilled at using analytics to drive decision-making
  • Experience working with Tmall, JD.com and Douyin platform
  • Knowledge of the tools, methods and approaches that are driving higher conversion rates, increased average order value and acquisition techniques
  • Excellent communication, presentation skills
  • Proven organizational and time management skills.

 

must haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
  • Communicate with honesty and kindness and create the space for others to do the same. 
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Foster connection by putting people first and building trusting relationships. 
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes
Authorization to work in China is required for this role.

 

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

  • Supplement health and dental benefits, and mental health plans
  • Paid time off
  • Savings plan matching - Employee Stock Purchase Plan
  • Generous employee discount
  • Fitness & yoga classes
  • Parenthood top-up
  • Extensive catalog of development course offerings
  • People networks, mentorship programs, and leadership series (to name a few)

Apply Now

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.