Location: China Mainland
State/Province/City: Shanghai
City: Shanghai
Business Unit: Store Support Centre (SSC)
Director of Communications, China
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
Position
Director of Global Corporate Communications
Reports to
SVP Chief Communications Officer
Location
Shanghai
About this team
The Director of Communications, China will lead lululemon's comprehensive communications strategy across the China Market, overseeing internal, external, and executive communications.
This strategic leadership role will report directly to the SVP Communications, with a dotted line to the business leader for the China Market. The successful candidate will shape and amplify lululemon's unique narrative in the region, showcasing our distinctive culture, purpose, sustainability initiatives, and wellbeing focus, while managing both proactive storytelling and reactive communications.
The Director will liaise closely with the China Leadership Team, the Consumer PR team, and the Brand Marketing team in China, other regional communications leaders, and many leaders across the Global Communications Function. This role will be responsible for driving forward the corporate narrative for lululemon in China with respect to regional business implications, with the goal of sustaining the company’s growth.
Core responsibilities
External Communications
- Drive and lead proactive media relations that showcase lululemon's corporate initiatives, supporting our advocacy for Wellbeing and delivering on our leadership position in product excellence and innovation
- Drive the effective management of our agency relationships to deliver compelling corporate content, including proactive risk mitigation strategies and plans that protects our reputation in the China market
- Manage issues and crisis communications, providing strategic counsel to regional and global leadership
- Develop and implement communications plans for corporate announcements, leadership changes, and community events
- Build and maintain relationships with key business journalists, influencers, and media outlets in the region
Internal Communications
- Create and execute effective internal communications strategies that protects and nourishes our culture
- Ensure timely and appropriate information flow between the Global Communications and the China teams
- Lead change management communications for organizational initiatives
- Develop executive communications that effectively position lululemon local leadership with internal and external audiences
- Prepare a local communications plan for Global Leadership during appropriate site visits and in person meetings
Executive Communications
- Serve as strategic communications advisor to the China business leaders and regional executive team
- Prepare briefing materials, talking points, and presentations for leadership appearances and engagements
- Manage executive visibility opportunities that advance business priorities
- Support executive engagement with employees, media, and other key stakeholders
Corporate Narrative Development
- Elevate lululemon's corporate narrative and business strategy in ways that resonate with Chinese audiences to raise the profile of lululemon and build confidence in the company’s growth strategies in China, in partnership with the Government affairs teams where applicable
- Partners closely with PR, Social and Events teams to raise awareness for the company’s social impact and sustainability initiatives
- Highlight lululemon's organizational culture, purpose, sustainability initiatives, and wellbeing focus through authentic storytelling
- Identify unique regional corporate and leadership stories that can be shared across global channels
- Ensure consistency of messaging across all corporate communication channels
- Partner with lululemon’s senior leaders, including the SLT, to shape broader narratives that demonstrate and highlight the importance of values, social initiatives, and innovation in lululemon’s broader business story
- Manage agencies and consultants who bring specialized expertise to executive communications management
Qualifications
- Bachelor's degree in Communications, Public Relations, Journalism, or related field; Advanced degree preferred
- 10+ years of progressive communications experience, with at least 5 years in leadership roles
- Experience working in multinational organizations with matrix reporting structures
- Strong understanding of the China market and media landscape
- Demonstrated success in managing communications for international brands in China
- Excellent in Mandarin and English (written and verbal)
- Demonstrates strong strategic thinking and planning capabilities
- Excellent writing and editing skills across various formats and audiences
- Experience managing and developing communications teams
- Crisis communications experience and sound judgment under pressure
- Ability to build strong relationships with executives, peers, and cross-functional partners
- Understanding of digital and social media platforms relevant to the China market
- Cultural sensitivity and ability to adapt global messaging for local relevance
Must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Additional notes
Authorization to work in China is required for this role.
Compensation and benefits package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Supplement health and dental benefits, and mental health plans
- Paid time off
- Savings plan matching - Employee Stock Purchase Plan
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Workplace arrangement
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-#LI-SF1Onsite
#LI-SF1
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.