Location: China Mainland
State/Province/City: Shanghai
City: Shanghai
Business Unit: Store Support Centre (SSC)
PR Manager
Description & Requirements
Job Summary:
The Communications and PR team aims to inspire people around the world through unparalleled
storytelling and experiences that celebrate our unique culture and fuel our business success.
We are looking for a rockstar communicator to develop PR strategies for lululemon in China, and
manage all facets of consumer-facing outreach for brand, product and community. This position will
be based in Shanghai, China, and reports to the Senior Manager, China Communications and PR.
Through cross functional collaboration, the PR Manager is critical to generate consumer buzz
across press and social media platforms, build lululemon’s brand equity in China, as well as foster
stronger relations with external stakeholders, including media, athletes, celebrities, infuencers,
ambassadors, etc.
Core Accountabilities:
? Develop and execute PR strategies for lululemon in China
? Manage dynamic consumer-facing initiatives, including new store openings, new product
launches, brand moments, community events, and other on-brand media opportunities, etc.
? Craft powerful and compelling messaging, including press release, lifestyle feature, social
post, pitch note, etc.
? Build meaingful connections with key media in China, including mass, fashion, lifestyle, and
sports titles that result in earned coverage
? Build authentic relations with athletes, celebrities and influencers, and secure social
mentions and brand exposure through ongoing product seeding
? Work closely with the global and regional PR team to ensure broader alignment and
synergies – telling China stories across different markets and landing global/regional
newsworthy assets in China
? Oversee agencies on media monitoring, social listening, sample management and reporting
Qualifications:
? 7-9 years of dynamic experience in PR; fashion or retail experience is preferred
? Track records of strategic planning, managing and executing brand PR campaigns that
resonate with Chinese guests
? Have a keen understanding of the media and social landscapes in China
? Solid experience in managing celebrity and influencer relationships
? Exceptional written and verbal communication skills in Mandarin and English
? Constant and curious learner; always looking at new ways to innovate in this space
? Very strong attention to detail
? Strong advisory and collaboration skills
? Bachelor’s degree or above
Our “must haves”:
? Proven work ethic with utmost integrity
? Desire to excel and succeed
? Actively live and breathe the lululemon culture and lifestyle
? Self-awareness, with a desire for constant self improvement (goal-oriented)
? Entrepreneurial spirit
? Winning through others
? Self motivated, passionate, empathetic, approachable
? Outgoing, energetic, upbeat, and fun!
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.