Location: China Mainland
State/Province/City: Shanghai
City: Shanghai
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Editorial Content Director
Description & Requirements
About the team
The Editorial Content Team is responsible for the best expression of the lululemon brand across the digital universe with an emphasis across Campaign & Content, Social Editorial, Media and Wechat MiniProgram management.
Location
The role will be based at lululemon’s China HQ in Shanghai, dedicated to the long-term development and growth of lululemon in China.
About the role
The editorial content team under lululemon Brand Creative, works on capturing the most insightful and impactful stories for the brand. Working in close collaboration with other functions, the Editorial Content Team is a highly nimble and creative force that is able to identify the best creative opportunities across our communities and products and weave together the most riveting content formats that tell the best stories. The contents created by the team are delivered across all our social media platform across RBE/intercom/Red/WeChat/Weibo/Dian Ping /Douyin amongst many others.
The Editorial Content Director will: lead, develop and inspire a team responsible for content creation, writing, publishing, editorial planning, social platform management. As the brand guardian to ensure content excellence on social and a newly opened Douyin Social Commerce Store.
- Responsible for developing the excellent content and editorial strategies that is driving brand awareness, expanding the community guest, and supporting the business growth through the unique voice and the content creations.
- Develop the contents across formats - written, audio, visual or something completely new Envision and shape new and existing communications platforms that grow our guest size and engagement and amplify our editorial strategy.
- Oversee the development of social content, Douyin content and editorial guidelines shared with geography and functional partners that amplify and deliver on the China editorial plan.
- Work with the creative director, social editorial managers, Douyin content manager, brand creative operation director and EC team on building a content calendar of cadence pegged against relevant content drops.
- Establish project and budget management metrics and managing the entire creator management/operation cycle including sourcing, onboarding, creating briefings and managing creative concepts, content outputs/quality and content timelines.
- Expert in digital creator space with knowledge and experience leveraging tools + data that help identify and activate creators.
- Collaborate with the DP partner and creative team on developing fit for platform, effective and impactful content that drives the brand awareness and drive OAPI on the Douyin platform.
- Responsible for managing data analysis, building reports and using data and insights to inform learnings and strategic recommendations.
- Identifies opportunities for professional development growth to the team, inspiring and motivating.
- Plans resources against Concept Map
Qualifications
- 8+ years of professional experience in journalism, content and editorial strategy, the Fashion vertical, social media, start-up environment or tech company familiar with short video/ graphic strategy operations development with an exposure to EC operations.
- Strong leadership skills
- Experience leading and developing content strategies with strong audience engagement.
- Deep understanding of the evolving social media landscape.
- Experience working within a large team and ability to clearly communicate ideas and influence plans across team members and leadership levels.
- Exceptional writing and editing skills; familiarity with audio and video a plus Passion for sports
- Ability to guide others through a dynamic work environment. Great relationship-building skills and a collaborative approach.
- Manage on time, on brief and on budget content rollout across social
Must Haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.