lululemon

Company Overview

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

The Role / Location

The role of E-commerce Own Channel Traffic Manager will be based at lululemon’s China SSC in Shanghai, dedicated to the long-term development and growth of lululemon in China. Report to Senior Ecommerce Manager.

Key Responsibilities and Accountabilities:

E-Commerce Performance Media Management

• Define & execute e-commerce BOF strategy and budget allocation based on campaign cadence & product drops calendar
• Monitor and optimize online paid traffic, search, revenue, target segmentation and ROI performance to secure the delivery of ecommerce commercial ambition
• Collaborate closely with brand marketing team and agencies to deliver digital plan execution with on-brand communications and negotiate the best media offers with consolidated brand offers

E-commerce Traffic Insights & Data Analysis

• Plan and execute continuously optimization of the ROI across different traffic sources to capture qualified traffic
• Work closely with EC Operation & analytics team to provide performance tracking report from media analytics tools
• Based on accumulated data knowledge to identify areas of improvement and suggest strategies to enhance ROAS and conversion

Media Relationship & Innovations

• Build relationship with agency and media partners to capture update-to-date industry trend
• Equipped with business acumen on digital landscape evolutions and timely share the opportunities and best-practices

Qualifications:

• 5 & above years’ experience in a global retail environment (e-commerce and
• digital marketing)
• Deep understanding of e-commerce ecosystems, platforms and emerging retail
• trends
• Must be skilled at using analytics to drive decision-making
• Experience working with new business e-commerce platforms
• Knowledge of the tools, methods and approaches that are driving higher conversion rates, increased average order value and acquisition techniques
• Expertise in loyalty techniques and cross-channel analytics and measurement
• Ability to train, develop, evaluate, discipline, reward, coach a team in a way that
• attracts and retains high quality and qualified employees
• Proven leadership ability
• Proven relationship management experience
• Excellent communication skills – verbal and written.
• Proven organizational and time management skills.

Our “must haves”:

• Proven work ethic with utmost integrity
• Desire to excel and succeed
• Actively live and breathe the lululemon culture and lifestyle
• Self-awareness, with a desire for constant self-improvement (goal –oriented)
• Entrepreneurial spirit and an egoless nature
• Self-motivated, passionate, empathetic, approachable
• Outgoing, energetic, upbeat and Fun