Ort: China Mainland
Bundesland/Region/Stadt: Shanghai
Stadt: Shanghai
Geschäftsbereich: Store Support Centre (SSC)
Copy Manager
Beschreibung & Anforderungen
Job Summary:
As a Copy Manager, you will drive and elevate brand messaging by crafting compelling copy that resonates across campaigns and brand initiatives. Your role will involve creating original and localized content for a variety of channels, including social, print, video, and e-commerce. You will collaborate closely with cross-functional teams, ensuring creative consistency while delivering impactful storytelling that aligns with global strategies and mentoring junior team members to elevate the overall quality of content produced.
Core Accountabilities:
CREATIVE OVERSIGHT
• Write original, breakthrough copy for campaigns, brand initiatives, and content across multiple channels (Social, Print, Video, Ecomm) with a strategic mindset that ensures alignment with brand goals and audience engagement.
• Collaborate closely with the Senior Art Director to develop integrated creative concepts, ensuring a cohesive visual and verbal identity across all touchpoints.
• Localize global campaigns, ensuring concepts are aligned with the brand and resonate with local audiences.
• To create compelling and authentic copy that speaks to the audience's lifestyle and mindset, you must have a deep understanding of sports, yoga, and the mentality behind these activities.
• Edit, proofread, and fact-check content generated by the team, maintaining high standards of accuracy and quality.
• Collaborate with product, marketing, and design teams to develop creative concepts for campaigns, branded initiatives, and events.
• Use category best practices to create top-tier brand and product storytelling.
• Maintain brand voice and ensure all copy aligns with brand strategy and deadlines.
• Mentor and lead junior writers, ensuring consistent development and high-quality output.
• Maintain brand consistency across all written communications, both internal and external.
• Oversee projects from concept to delivery, ensuring they meet creative and strategic goals.
MANAGEMENT
• Review and provide feedback on junior writers' work, ensuring high-quality standards are met.
• Collaborate with the team and management to review timelines and resources and problem-solve to ensure timely creative delivery.
• Lead and mentor creative team members, fostering professional development and growth.
• Think conceptually, contribute creative solutions, and collaborate with the team to refine ideas.
• Expert in copy direction across various formats (Campaign, Brand ID, Shoot, Production, Film, Digital).
• Strong leadership skills, with the ability to inspire and present ideas clearly to stakeholders.
• Guide the team’s development, offering mentorship in creative and career growth.
• Demonstrate high-level timeline management and team coordination skills.
• Deep understanding of brand and integrated marketing, with expertise in executing cross-functional collaborations.
• Excellent verbal and written communication skills, with the ability to create compelling content for diverse audiences.
• Proven ability to transform guest insights into impactful creative.
Job Requirements:
SKILLS & EXPERIENCE
• BA or BFA in a relevant field (e.g., Communications, Marketing, Chinese, or similar).
• 8+ years of experience in copywriting, with a strong portfolio of work across multiple channels.
• Experience in the agency side. Client-side experience is a plus.
• Experience in sports, yoga, or wellness-related industries is a plus.
• Proven ability to create compelling copy that resonates with diverse audiences.
• Expertise in creative direction for campaigns, brand identity, and digital content.
• At least 5 years of experience managing a team (3+ people).
• Excellent verbal and written communication skills.
• Strong brand and integrated marketing understanding, with expertise in executing cross-functional collaborations.
• Strong strategic and conceptual thinking, with the ability to translate insights into impactful creative.
• Creative with a pulse on the latest cultural, design, fashion, and tech trends
#LI-KW2
Nur in Frage kommende Bewerberinnen und Bewerber werden kontaktiert. Bitte sei versichert, dass wir für dein Interesse sehr dankbar sind. lululemon ist ein Arbeitgeber, der sich für Chancengleichheit einsetzt. Einstellungsentscheidungen basieren auf Kandidatenleistungen und Geschäftsbedürfnissen und nicht auf ethnischer Zugehörigkeit, Hautfarbe, Glaubensbekenntnis, Alter, Geschlecht, sexueller Orientierung, nationaler Herkunft, Religion, Ehestatus, Gesundheitszustand, körperlicher oder geistiger Behinderung, Militärdienst, Schwangerschaft, Geburt und damit zusammenhängenden medizinischen Bedingungen oder einer anderen Klassifizierung, die durch Bundes-, Landes- oder Provinzgesetze und -verordnungen geschützt ist. Für qualifizierte Personen mit Behinderungen werden auf Anfrage angemessene Vorkehrungen getroffen. Die Richtlinie zur Chancengleichheit bei der Beschäftigung gilt für alle Praktiken im Zusammenhang mit der Einstellung und Anstellung, Vergütung, Benefits, Sanktionen, Versetzung, Kündigung und allen anderen Beschäftigungsbedingungen. Während das Management in erster Linie dafür verantwortlich ist, dafür zu sorgen, dass die lululemon-Richtlinien zur Chancengleichheit bei der Beschäftigung umgesetzt werden, bist du ebenso mitverantwortlich dafür, dass die Richtlinien durch dein persönliches Handeln wirksam sind und bleiben.
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