lululemon

Purpose & Overall Relevance for the Organization:

·      Responsible for conceptualizing an overall guest communication strategy and plan for China CRM

·      Based on guest insight understanding and omni channel business strategy, build solid step by step foundation building for guest communication for traffic driving, channels enabler.

·      Optimize guest journey both in online touchpoints and offline multi scenario.

·      Analyze transaction offline and online, guest social interactions for identifying consumer affinities and enabling consumer specific communication

·      Cognoscente or curious about the latest trends/best practices in guest communication, etc.

·      Make A/B testing an important component of all campaigns

Key Responsibilities:

As the CRM Communication manager, you are the person response for guest journey optimization in omni channel environment. Based on guest insight understanding and observing, coordinating with various departments to provide seamless guest journey in omni channels and building up communication strategy and plan. That will drive guest satisfaction and loyalty from guest perspective and enable business as result.

·      Own China guest omni channel communication strategy and plan, partnering with other key functions such as digital, retail, EC to ensure the design and outcome is suits the best for our business and goals.

·      Continuous tracking performance for improvement and optimization both from communication channels and tagging selection.

·      Based on guest insight and understanding, prioritize guest KPI improvement both for foundation building and operation enhancement

·      Collaboration with other functions to leverage / innovate services for guest as benefits

·      Own and establish CRM calendar in coordination of sales channels initiatives /digital /community engagement/events, etc. to ensure the calendarization is appropriately aligned with business objectives and effectiveness

·      Own WeCom as prioritized communication channel, consolidate adapted content for daily activation and enroll retail for communication effectiveness improvement.

·      Collaboration with retail with WeCom operation SOP/guidelines building.

Education and Experience, Knowledge, Skills, and Abilities:

·      Bachelor’s degree or above with major in business-related is preferred

·      8 years+ experience in CRM communication function in retail industry

·      Genuine curiosity about providing the consumer the best possible dialogue with the brand and an eye for detail

·      Skilled in both written and spoken English and Chinese Mandarin

·      Proficient in MS Office and good presentation skill

Our “must have”:

·      Open-minded, keep curious and eager to know

·      Excellent project management skills

·      Proactive and entrepreneurship with good collaboration and communication skill and proven experience to manager stakeholders in a matrix organization

·      Able to prioritize task, work independently, act proactively

·      Strong project management experience

·      Detailed oriented and logical thinking, able to work under pressure

·      Actively live and breathe the lululemon culture and lifestyle

·      Self-awareness, with a desire for constant self-improvement

·      Outgoing, energetic, update and Fun!