lululemon

who we are 

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people. 

about this role

The Senior Retail Director is a senior market leadership role responsible for the end-to-end strategy, growth, and performance of a highly strategic retail portfolio encompassing Hong Kong SAR, Macau SAR, Taiwan, Guangdong and Shenzhen.

This role reports to the VP, Retail China and partners closely with cross-functional leaders across Retail, Brand, Community, People & Culture, Real Estate, Finance, Product, and E-commerce to accelerate sustainable growth, deepen market penetration, and deliver an exceptional omni-channel guest experience across multiple consumer, regulatory, and cultural environments.

Leading a large, geographically dispersed organization, the Senior Retail Director is accountable for business performance, market expansion, talent development, operational excellence, and brand growth across a diverse and complex region.

This leader serves as a key member of the China Retail Leadership Team, bringing market insights, strategic vision, and enterprise leadership to support Greater China business objectives.

core responsibilities 

Market Strategy & Growth Leadership

• Define and execute multi-year growth plans including: 

• Act as a thought partner to NA and APAC teams, contributing China insights to broader retail strategy 

Full P&L Ownership & Business Performance

• Hold end-to-end accountability for area P&L, including revenue, margin, labor, productivity, and capital investment 

• Drive high-volume performance management across a large and diverse store fleet

• Establish robust forecasting, KPI cadence, and data-driven decision-making processes

• Identify growth opportunities and risks through advanced analytics, local insights, and trend interpretation

Territory Expansion & Portfolio Optimization

• Lead aggressive new store expansion strategy and execution: 

• Optimize store portfolio productivity: 

• Partner with real estate, finance, and brand teams to ensure ROI-driven investment decisions 

Omni-Channel & China Ecosystem Leadership

• Champion fully integrated omni-channel retail strategy, bridging: 

• Ensure stores are embedded in China’s digitally connected consumer journey

• Partner with Tech, EC, and Brand teams to: 

• Drive localized execution of global initiatives within the China ecosystem

• Lead the development of store social commerce channels, driving new revenue generation and long-term growth over a five-year period

Operational Excellence at Scale

• Build and evolve scalable operating models and SOPs to support rapid growth 

• Ensure consistent, high-quality execution across all stores

• Lead continuous improvement initiatives across: 

• Balance standardization vs localization across regions

Guest Experience, Brand & Community Leadership

• Ensure delivery of a globally consistent, locally relevant premium guest experience 

• Drive brand heat and community engagement in key cities

• Partner with Brand/Community teams to: 

• Elevate visual merchandising and storytelling execution across the fleet 

Area Leadership Team (ALT) & Integrated Leadership

• Lead the Area Leadership Team (ALT) to drive integrated business performance across retail and cross-functional partners

• Translate national strategy into locally relevant execution, ensuring alignment across functions (e.g., P&C, Product, Community, RBE, Operations)

• Operate as the single point of accountability for area performance, balancing priorities across people, product, operations, and brand

Talent Strategy & Leadership Development

• Build and lead a high-performing, scalable leadership pipeline

• Directly lead and develop Regional Managers

• Drive: 

• Navigate intense talent competition in China retail market

• Foster an inclusive, high-performance culture aligned with lululemon values

qualifications 

• 15+ years’ retail experience with significant multi-unit / market leadership experience 

• Passionate about the lululemon athletica retail floor, guest experience and product placement and sell through;

• Proven success in high-growth, complex retail environments (China strongly preferred) 

• Demonstrated ability to: 

• Strong financial acumen and P&L leadership 

• Exceptional stakeholder management and influencing skills

• Strong sense of personal style and athletically minded;

• Extraordinary and proven leadership capabilities;

• Entrepreneurship – an ability to make decisions and take calculated risks;

• Ability to inspire a team – Leaders create a future that wouldn’t have existed otherwise;

• Take full responsibility and accountability for their lives and results – Live a life they love;

• Integrity – Do what they say they will do, by when they say they will do it;

• Open to giving & receiving feedback – they feel there is always more to learn and have a willingness to admit failures;

• Excellent team player – always in the game right along with their people;

• Ability to manage projects and delegate by putting people on the right seat of the bus;

• Excellent decision making and problem resolution skills;

• Extraordinary guest experience, organizational and time management skills

must haves 

additional notes 

Immigration support is potentially available for this role. 

compensation and benefits package  

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.    

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth: