Location: China Mainland
State/Province/City: Shanghai
City: Shanghai
Business Unit: Store Support Centre (SSC)
Senior Event Manager
Description & Requirements
Who We Are
lululemon is a yoga-inspired technical apparel company up to big things. The
practice and philosophy of yoga informs our overall purpose to elevate the
world through the power of practice. We are proud to be a growing global
company with locations all around the world, from Vancouver to Shanghai,
and places in between. We owe our success to our innovative product, our
emphasis on our stores, our commitment to our people, and the incredible
connections we get to make in every community we are in.
What you’ll do:
Senior Manager, Events Experience, China is responsible for leading the
development and implementation of lululemon’s China event strategy;
elevating how our guests and future guests, collaborators, press,
ambassadors, and partners experience our brand. This role oversees
experience design, event production, and all executional capabilities that will
support our goal of hosting the most revered and anticipated experiences on
the planet. This role will be responsible for end to end deliver of the event
experience. This includes sourcing and implementing the technology used
for virtual events in close partnership with the digital and technology peers.
This role is the point-of-contact for event agencies and technology
suppliers. This role will lead the China Event Experience team to concept and
develop industry leading event and experience franchises, supporting the
regional teams with the production of all events and experiences through
content, tools, and operational capabilities.
? Create transformative, never been done before event experiences in
China that ignites a community of people to live the sweat life –
through virtual and physical sweat, grow, and connect experiences
? Build on the successes we have had so far in delivering highly coveted
event experiences that have become a brand differentiator in the
market.
? Support execution across all regions in China (Beijing, Shanghai, North,
South, East and West) by providing clear and turnkey toolkits, ensuring
consistency across delivery including coaching and mentoring in region
teams
? Act as the guardian and gatekeeper of all things Event related,
ensuring on brand delivery across the regions.
? Partner with agencies and technology suppliers to concept and develop
industry leading virtual and physical live events and experiences
? Leverage virtual and physical experiences to support product launches
and innovation moments, leveraging tactics that meaningfully connect
guests to the brand
? Leverage a digital first approach where relevant to drive online
engagement and reach and activate a broader audience, actively
collaborating with the Digital and Technology team.
? Enhance lululemon’s event production capabilities by leading the
development and standardization of lululemon’s event production
processes, best practices and tools
? Oversee centralized services to support the planning and production of
all events through registration systems, marketing, guest data analysis
and insights in collaboration with cross functional peers.
? Lead strategic initiatives that support the long-term growth and
evolution of our event production capabilities
? Provide leadership and direction to the China events team and support
the ongoing development of team members across the regions
? Manage priorities and resource allocation to ensure that business and
brand objectives are being met against the overall marketing and
communication calendar
? Set annual team priorities to support mid to long term business
objectives in tandem with the Global team
? Develop and manage budgets for the Events department and consult
on events budget for cross-functional partners
The fine print:
? An undergraduate degree is preferred
? Fluent in English and Mandarin
? 12+ years of experience managing virtual events, physical events, and
large-scale brand-defining global live experiences at a purpose driven
global company
? Strong digital and virtual experience acumen
? 6+ year of leading and developing teams
? Strong interpersonal skills and ability to develop strong relationships in
a matrix organization
? Excellent written and verbal communication skills
? Organized, detail-oriented, and able to manage competing priorities
? Innovative and strategic thinker
? Ability to travel and work flexible hours
? Able to work independently with minimal direction, seeking coaching
and guidance as needed
? Leads through lululemon’s core values of: honesty, courage, personal
responsibility, connection, entrepreneurship, fun
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.