Key Market Visual Merchandising Manager

Location: China Mainland

State/Province/City: Sichuan

City: Chengdu

Business Unit: Store Support Centre (SSC)

Description & Requirements


lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.


Visual merchandising is everything you see in the store. We use VM as a powerful tool to visualize your ideal store and optimize your guests’ experiences. We are proud to be part of China’s Brand Marketing Team, that we work and communicate with partners around the country and around the globe, but same time, we are entrepreneurs, that we bring our China initiatives to alive, and work for the best support for our stores.


You will report into the Senior Manager, Retail Brand Experience

        Responsible for leading the RBE work of West & Central Region according to China RBE strategy guidance. Bring company strategies to life & adapted to regional market needs: window, campaign activation, key product stories, product placement strategies and sell-through strategies.

        Leading the work of adapting country strategies to West & Central region stores. Holistically own the RBE presentations in retail spaces. Collaborating with regional team on activating regional initiatives in retail spaces.

        Work in partnership with ISM & VMS & Retail in building Optimal Store Layout / merch map to support on campaign launch, event, and seasonal promotion activities. Maintain brand image and provide consistent guest experience.

        Building VM training strategies on monthly/quarterly/yearly basis, to enable and develop store VM skills and capabilities, foster a culture of visual excellence.

        Being the bridge and communication channel between SSC partners & retail team, timely feedback and support store needs with SSC partner supports. Assisting in improving the sales performance, actively seeking feedback and foster a collaborative environment.

        Initiate the development of new Vm tools and processes to elevate our brand experience in stores.

        Lead the visual merchandising and execution process for new store openings, in collaboration with retail operations and planings.

        Responsible for visual displays for special projects, marketing/press/community events, pop-up stores, etc.

        Provide on-site VM support by attending 2 VM shifts a week to understand product levels and training opportunities. Schedule weekly store visits (upon requests).


·       5-8 years experience in visual merchandising or retail role

·       Highly developed aesthetic, sense of style and trend.

·       Mindful communication skills - interpersonal, written and verbal. Fluent in English and Chinese 

·       Proven ability to manage multiple projects simultaneously; Self-starter approach to work, entrepreneur way of decision making, with an eagerness to consistently meet and exceed objectives and take on more responsibility 

·       Strong knowledge of MS PowerPoint and ability to use adobe is a plus.

·       Willingness to work on the retail floor.


  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
  • Communicates with honesty and kindness and creates the space for others to do the same.
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Fosters connection by putting people first and building trusting relationships.
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.