Digital Content Operation Lead (Contractor)

Location: China Mainland

State/Province/City: Shanghai

City: Shanghai

Business Unit: Store Support Centre (SSC)

Description & Requirements

We are hiring lululemon digital content operation lead.

Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About social editorial team
We’re looking for a Content
Operation to co-create best-in-the-world content for our lululemon social channel..You will be working closely with EC, Retail, PR, Creative, Social team, RBE to develop clear, efficient content creation process, guidelines, performance results tracking system to allow social editorial team to effectively deliver content with good quality, engagement and ROI.

A day in the life: what you’ll do

  • 80% of your work will be contributed to build up and operate a clear DouYin operation process including DouYin Short videos and live stream with cross-functional partners.
  • You will be working with DP partner, social, EC, RBE and media buy team to come up with performance tracking system and develop own content performance report to ensure we always have the 1st hand results and insights into the impact of content to bring up content production into next level.
  • Budget Tracking and Balancing to make sure all the payment, contract are well executed with no time delay. Meanwhile seek the space to spend smart.
  • Daily routine will be mainly focus on weekly live-stream operations, to ensure the content direction well delivered, get it more effective, more engageable and more impactful.

What you need to have:

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create the space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.


  • At least 5 -8 years’ experience in relevant work experience, e.g. Digital marketing, EC marketing, social marketing.
  • Strong understanding of project management tools e.g. MS Office.
  • .
  • A genuine passion for digital marketing and the online space with a strong knowledge of digital commerce, performance marketing (email, paid social and other media), A/B testing, and UX.
  • channels, and exemplify brand values